Washington, DC (PRWEB) February 22, 2011
Sentrana Inc., a leader in scientific marketing, has launched a microsite showcasing the opportunity for advanced data-driven solutions to drive revenue growth while minimizing marketing expense in the foodservice industry. The microsite features Sentrana’s work in the foodservice industry, and presents ways in which advanced analytics and data-driven insight can help foodservice decision-makers make more informed decisions and drive sales growth and profitability. The site both illustrates key concepts in scientific marketing and identifies important applications in foodservice today.
“The foodservice industry is experiencing revolutionary changes driven by innovations in technology,” says Chris Ritchie, Director of Solutions and Services at Sentrana. “But many marketing practices in the industry – from trade spend management to the execution of marketing campaigns – are inefficient and poorly positioned to respond to these far-reaching changes.” Ritchie notes that an estimated 85% or more of all companies in the industry undertake very little in the way of analysis to make decisions related to major budget outlays like trade spend. He adds: “Our goal at Sentrana is to help our foodservice clients identify ways they can use the power of data-driven insights to substantially improve performance, both on their own and in win-win collaborations with trade partners. Sentrana’s foodservice microsite is an important means by which we can better inform individuals about the opportunities in foodservice today.”
Good data management practices often start by asking the right questions. With this in mind, visitors to the Sentrana foodservice microsite will find an interactive survey asking a series of questions about their market environment, existing data infrastructure & management methods, and organizational culture to determine if Sentrana’s solutions might work for them. “We designed this site to be an informative and visually engaging way for foodservice professionals to focus on practical ways they can use data and quantitative methods to achieve better results,” says Katrina Lamb, Senior Business Analyst at Sentrana. “When visitors answer the questions in the interactive diagnostic, we provide immediate feedback based on their answers and suggest possible next steps. We hope this user-friendly environment will help guide many productive conversations among decision-makers in the industry,” she adds.
The microsite is accessible by going to http://www.sentrana.com/foodservice-scientific-marketing/pages/sysco-case-study.html. Visitors can also access the site from the home page of Sentrana’s corporate website http://www.sentrana.com.