Charlotte, NC (PRWEB) February 23, 2011
How did 100 tons of broken computers, old TVs and first generation iPods turn into more than $60,000 for the Goodwill Industries' Job Training and Employment Program? Here's a hint: one small action can make a big impact. Which is exactly what happened when 2000 people disposed of unwanted electronics at the Do Your Part To Eliminate E-Waste event at 3 locations in Charlotte, Gastonia and Hickory on January 29th and 30th.
Electronics contain toxic heavy metals, like mercury and lead that pose a significant threat to our air, land and water when exposed in landfills. In the U.S., we generate more than three million tons of electronic waste each year. That's more than any other country and E-waste is growing up to three times the rate of any other waste source. Plus, many electronics contain valuable metals like gold, silver and copper that can be used again. Collecting and properly disposing of old electronic components makes both environmental and financial sense.
The Do Your Part To Eliminate E-Waste event, created by green media company Do Your Part and promoted by Charlotte, NC CBS affiliate WBTV, provided citizens with a free, easy and responsible way to get rid of unwanted and broken electronic items. More than $60,000 generated from the donated electronics will benefit Goodwill job training and employment programs in western North Carolina. In addition, the 100 tons of electronic waste will now be refurbished and sold, its parts harvested and sold or disposed of in a safe manner, in compliance with the strictest industry standards.
“Everything from televisions, computers and printers to electronics power cords, cell phones, and accessories were dropped off at the three sites over the two days," says Terri Bennett, vice president of Do Your Part. "Its success is both encouraging and humbling to see what a difference one person at a time can make by doing their part.”
“Thanks to the phenomenal turnout, we were able to divert 200,000 pounds of electronic waste from our local landfills and provide needed funds for our organization’s job training program," said Patrick Darrow, Director of Environmental Enterprises for Goodwill Industries of Southern Piedmont.
WBTV Director of Marketing John Rice said, “The Eliminator event was a great success. The outpouring of participation by residents to help safely remove potentially harmful electronic waste from our environment is a clear reflection of the need and is a perfect example of our mission to be 'On Your Side.'"
At Lowes Foods in Hickory, a collection site, Manager Chuck Kelley was impressed with the participation and overall organization of the event. “This was a great community promotion and well organized, making it easy for people to drive up, unload and quickly move on with their day. The volunteers kept the lines moving.”
Do Your Part plans to roll out more Eliminator events in new markets, thanks in part to the overwhelming positive response. "With the help of our partners, we were able to divert 100 tons of e-waste in just one weekend. This campaign illustrates the cycle of sustainability, where people donate old, unwanted equipment and the revenue generated from selling the equipment and parts provides job training programs creating new job opportunities. It doesn't get much better than that," said Terri Bennett.
About Do Your Part®: Do Your Part, a division of Terri Bennett Enterprise, LLC., is a media company that creates and produces everyday green living solutions that appear online and on television. Do Your Part® syndicated newspaper columns are distributed worldwide by the McClatchy Tribune (MCT) media network serving more than 1,200 media companies and online information services across the globe.
Targeted to the home manager, primarily moms, Do Your Part espouses easy, affordable, and practical solutions that are sustainable and many times, money saving. It can be a simple as picking better household cleaners, beauty products, or finding ways to energize your family into recycling more. At the heart of our Do Your Part team is founder, Terri Bennett. She hosts the feature videos. Terri was the first female Chief Meteorologist on television in the Carolinas and always had a passion for educating her viewers about the environment around them.