Cleveland, OH (PRWEB) February 23, 2011
Great Day Improvements, LLC announces the launch of a new integrated marketing campaign for Patio Enclosures brand sunrooms. The campaign, titled "Don't Just Renovate Your Home. Rejuvenate Your Life”, was developed in collaboration with advertising agency Source Communications, based in Hackensack, N.J.
The “rejuvenation” campaign highlights the emotional benefits Patio Enclosures sunrooms provide a customer.
“Our customers tell us their new sunroom does more than just add living space. It gives them their own sanctuary, a retreat for themselves and their families,” says Lisa Schechterman, Vice President, Marketing, for Patio Enclosures. The new advertising campaign captures this feeling and highlights how a Patio Enclosures sunroom allows customers to experience the beauty of the outdoors from inside their home throughout the year.
“People seeking to add a patio enclosure or sunroom to their home are looking for a visual sanctuary,” Schechterman continues. “A sunroom changes the way nature and sunlight fill their living space, transforming their mood and home.”
The campaign introduces several new key elements. The famous Patio Enclosures jingle has been refreshed with a warm, exciting sound and new lyrics. The uplifting new song, “Home Sweet Home,” communicates the joys and good feelings customers get in their home. The song closes with the updated, but familiar, “The one and only Patio Enclosures” tag line.
“The new Patio Enclosures jingle captures the sense of rejuvenation and inspires listeners to reflect on what it feels like to be in their ‘home sweet home,’” Schechterman says.
Patio Enclosures has also updated its logo. The redesigned logo, modernized with new colors and a bright sun to create a fresh look and appeal, encompasses the brand’s “rejuvenation” theme.
The Patio Enclosures campaign will launch in 10 major markets: Albany, N.Y., Buffalo, N.Y., Boston, Chicago, Indianapolis, Minneapolis, Cleveland, Pittsburgh, Philadelphia and New Jersey. It consists of radio, newspaper, Internet and direct mail.
To help celebrate the launch of the new campaign, a free upgrade to double-pane glass will be offered to anyone installing a new Patio Enclosures sunroom this spring.
About Patio Enclosures:
The Patio Enclosures brand was created in 1966 in Independence, Ohio. Great Day Improvements, LLC, acquired the brand in January 2011. The brand encompasses sunrooms and solariums sold throughout the United States through company stores, franchises and dealers. In addition, Patio Enclosures is a Durasol Awnings TM dealer and offers blinds, shades, furniture and other sunroom accessories. For more information, visit http://www.patioenc.com.
About Great Day Improvements, LLC:
Established in 2010, Great Day Improvements, LLC, is a private-equity firm in Cleveland that invests in the commercial and residential improvements industry. Affiliates of the company include Central Aluminum Co. and First Nations Mortgage Co. The equity partners have considerable experience structuring, financing and closing transactions, as well as actively overseeing their investments. The partners have sourced and led more than two dozen transactions including restructurings, plant relocations and business planning and implementation. The firm’s proven track record of accomplishment is based on investment in companies with positive, long-standing reputations.
Lisa Schechterman, VP Marketing
(330) 468-0700, ext. 12246
# # #