How to Write a Press Release: New York Times Critic David Pogue Shows Public Relations Professionals how it's done

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Writing press releases and pitching the media sounds easy— but don't tell that to PR and media relations people. Many make their living crafting news and press releases. But only a few know how to do it right.

Writing press releases and pitching the media sounds easy— but don't tell that to PR and media relations people. Many make their living crafting news and press releases. But only a few know how to do it right.

No worries—help is on the way, and it comes from an unusual source.

In an article posted today on Ragan's PR Daily, New York Times personal technology columnist David Pogue names his two favorite PR pitches and explains why they're so good.

"Sometimes the pitches are so wonderful, so delightful, you can't resist," says the New York Times columnist, who also hosted the recent Nova mini-series, Making Stuff.

To read the full article, and view the examples of Pogue's two favorite pitches, check out the lead story in today's Ragan's PR Daily: http://www.prdaily.com.

PR Daily is published by the Chicago-based Ragan Communications.

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Jenny Fukumoto
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