Wins Award, Adds New Feature and News, Draws More Traffic, Ads More Advertisers

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BoatingLocal, the regional online boating and fishing magazine for New England, has won its first award for original content and has seen its traffic increase to 13,000 in the month of January. The magazine has also added new content features, increased its destination archive and attracted more advertisers.

BoatingLocal is off to a roaring start for 2011, and we have high hopes as the boating season hits its stride.

The team has more news to share as the regional online boating and fishing magazine enters its 8th month of existence. The magazine reached a milestone 13,000 visitors for a 30-day period in the months of December and January. “The numbers surprised us at first, as we figured traffic would reach a low during the off-season,” said BoatingLocal publisher and editor Tom Richardson. “However, the winter uptick makes perfect sense, as it’s when boaters are researching trips for the 2011 season, purchasing new gear and boats, and planning fun things to do on the water.”

Another boost for the magazine was being awarded 3rd place in the Original Online Content category of the annual Boating Writers International writing contest The award was announced at the 2011 Miami International Boat Show in February. “Receiving the award was very gratifying given all the hard work that’s gone into building the magazine,” said Richardson. “This is also a reflection on the talents of our developer, Fuel Media Inc., and the support of our contributing writers and photographers. We couldn’t have won it without them.”

BoatingLocal continues to move ahead on the sales front as well, and recently welcomed Mike King aboard as the magazine’s sales director. King grew up on the New England coast and is no stranger to boats and the sea, having worked aboard commercial vessels out of New Bedford, Massachusetts, before getting into sales. “Mike is a great guy, very energetic and dedicated, and we know our clients will enjoy working with him. He understands the BoatingLocal’s message and mission very well and is fully involved with all aspects of its operation.”

Speaking of sales, BoatingLocal has been steadily attracting new advertising clients and sponsors from a wide range of marine businesses. Some of the new faces on the site include the Greenwich In-Water Boat Show, Harbour Bags, MacDougalls Marina and Boatyard, Sperry Sails and Windward Power.

BoatingLocal has also teamed up with Jamestown Distributors, a major boating-supply retailor based in Fall River, Massachusetts. Jamestown is posting some of BoatingLocal’s how-to videos on its website to use as content while driving traffic back to BoatingLocal. “This is a win-win for both parties,” says Richardson. “And we’ve noticed an increase in visitor numbers since Jamestown began running the videos.”

BoatingLocal has also been busy adding features and expanding its coverage to include more daily boating-news posts, including news on weekends. The number of boating destinations continues to climb as well, and the magazine now boasts detailed information on over 50 ports and places to visit along the New England coast. This destination archive is a valuable free resource for boaters and other travelers looking to spend time near the water in New England

Perhaps most exciting is the creation of a completely new department hosted by well-known Cape Cod charter captain Terry Nugent. Called “The Riptide”, the department will host Nugent’s widely read fishing reports, original how-to articles, fishing videos and more. “The Riptide is Terry’s personal soapbox, and a place where his fans can come to read more about his exciting charter adventures while learning plenty about fishing in the process,” said Richardson. “And as many people know, Terry’s not shy about expressing his opinions, either, so there are bound to be some controversial posts as well.”


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