Oklahoma Publisher Takes a Fresh Approach to Community News with New Media Platform

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Trifecta Communications has successfully published a monthly lifestyle magazine for several years. Now they are trying to turn community news on its ear with the launch of a radical new media platform for Moore, Oklahoma, and the surrounding area.

Trifecta Communications announced it is resurrecting the Moore Monitor, a weekly newspaper that served this bustling community for more than half a century before disappearing in the mid-1980s. The newspaper will be part of a new interactive media platform.

Subscribers will receive a new issue of the Monitor at their doorsteps each Sunday morning. It will focus heavily on news, entertainment, sports and weather stories that affect Moore and the surrounding area, which includes portions of South Oklahoma City and North Norman. The first issue is scheduled for April 3.

But the Monitor will be unlike most traditional community newspapers. “Our goal with this product is to present community news in a whole new way,” Trifecta President and CEO Brent Wheelbarger, said. “Yes, it will deliver the news, but we plan to do it an innovative fashion more in line with the way our tech-savvy citizens want to receive their news today.”

In addition to the print publication, Wheelbarger said subscribers would have full access to the Moore Monitor’s interactive website, http://www.MooreMonitor.com, which offers extended coverage of nearly all articles. At the same time, subscribers will receive video E-mail blasts on a regular basis with discussions about sports, politics, and entertainment. Apps for both mobile phones and the iPad are planned for rollout when the first issue is released. All of these services will be offered to subscribers for $5 per month.

The Monitor will be managed under Trifecta’s News division, which is also responsible for producing the company’s successful Moore Monthly lifestyle magazine. That publication will celebrate its fifth anniversary later this year. Local news veteran Rob Morris has been tapped to lead the News division. Most recently Morris served as a producer for Oklahoma City NBC affiliate KFOR.

Joining Morris is sports reporter Abigail Ogle and graphic designer Jennifer Hackworth. Ogle is the daughter of KFOR anchor Kevin Ogle, and is a recent graduate of the University of Oklahoma. Hackworth is an award-winning artist whose designs have been used to promote athletic programs at Arkansas State University. Experienced newspaper executive Tim Hart has also joined the Trifecta staff, and will assist with advertising sales.

To help promote the launch of the Monitor the company has created a series of behind-the-scenes videos. The reality TV-style webisodes feature the company’s staff members, as well as their accountant, business coach, banker and others with a stake in the success of the venture. The webisodes can be seen at http://www.trifectacomm.net.

In an era when most newspapers are downsizing, Wheelbarger says the time is right for a product like this to come to the Moore area. “Community news has not died, it’s simply not being presented in the right way. We’ve seen unprecedented success for our advertisers with our Moore Monthly product over the past five years, and we don’t expect to see anything different from the Monitor.”

To sign up for a subscription or to learn more about advertising opportunities visit http://www.MooreMonitor.com or call (405) 793-3338.

About Trifecta
Headquartered in Moore, Oklahoma, Trifecta Communications, LLC is a multimedia company. It is the parent company of ‘Moore Monthly’ magazine, which is distributed at more than 130 locations throughout Moore and South Oklahoma City, and the ‘Moore Monitor’, delivered each Sunday to 4,000 households. The Company’s Creative Services division operates as a full service advertising and marketing firm, helping small to midsize businesses become household brand names through smart, engaging and effective marketing. For more information visit http://www.trifectacomm.net.


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