Chef Mark Garcia to Speak on Social Media Tactics at National Conference Sponsored by the Research Chefs Association

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Social Media is THE hot topic of the moment...unfortunately most professionals and corporations haven't fully realized the game changing aspects of this new medium. Chefs, restaurateurs and those in the food world will learn how to harness the power and influence of social media during a fast paced and informative presentation by Chef Mark Garcia.

Social media isn't just for kids anymore. It's a valuable business tool that shouldn't be ignored by professionals who want to position themselves as experts in their industry.

Chef Mark Garcia will transport professional chefs, culinologists and food industry professionals to the world of social media at the 2011 Research Chefs Association (RCA) annual conference. On March 2-5, 2011, culinary innovators from all facets of the food world will learn cutting edge techniques for using social media sites to build influential networks, ignite meaningful conversations and gain feedback and insight into products and services.

Garcia has over 20 years experience working with some of the world's best known and most respected brands including; Walmart, HEB Central Market, Whole Foods, Brinker International, Jack Daniels, Sofitel Luxury Hotels and several other members of the Fortune 500. ( a complete list of corporate clients can be found at http://www.ChefMarkGarcia.com)

In his speech this year, Garcia will cover:
     * How chefs can use LinkeIn to dramatically increase their professional network
     * How restaurateurs can set up a listening campaign to increase sales
     * How recent Facebook changes give businesses a new advantage in the social media landscape

This year's conference, entitled "Fresh Ideas", will give culinary professionals, manufacturers and ingredient suppliers of all specialties the opportunity to discover new techniques, network with elite trend setters and position themselves as leaders in the increasingly competitive marketplace. Speakers at this years conference include influential educators, innovation experts from some of the nation's largest food companies and the Vice President at Food Network's test kitchens that develop all of its branded content and recipes.

About Research Chefs Association
RCA has become the premier source of culinary and technical information for the food industry, with a professionally diverse membership including chefs, food scientists and other industry professionals who are shaping the future of food research and development.

About Chef Mark Garcia
Garcia is the author of "How To Become A Rock Star Chef" and co-author of "Entrepreneurial Insanity in the Restaurant Business" with Roger McManus. Insightful, creative and edgy, Chef Mark Garcia is on a mission to spread the news about the power and influence of social media to professionals in the restaurant, hotel, and retail food industries. (http://www.rockstarchef.com)

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Mark Garcia

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