With the pixWISE Ad Network, we believe we are helping to usher in the future of digital advertising - contextually relevant and ultimately useful to the end user. In the end everybody wins.
(PRWEB) February 23, 2011
pixWISE is pleased to announce the beta launch of the pixWISE In-Image Advertising Network, a brand new contextual advertising platform that enables web publishers and bloggers of all sizes to effectively and unobtrusively monetize their photo assets. The pixWISE In-Image Advertising Network also allows advertisers and agencies to run cost-effective keyword- or category-based campaigns across the photo network as well as target ads by country and language.
"The pixWISE In-Image Advertising Network is the culmination of decades of experience in web publishing, advertising and media. We wanted to come up with an advertising solution that can co-exist elegantly with the advertising products that web publishers are already using today, while delivering new channels for revenue generation. On the buy side, we wanted to give advertisers an additional, cost-effective way to reach their target customers," said Sahr Johnny, founder of pixWISE.
The pixWISE In-Image Advertising Network offers easy-to-use tools for publishers, advertisers, and ad agencies running campaigns for multiple advertisers. All web site owners need to do to begin serving pixWISE Ads on their photos is to register on the pixWISE website and add the pixWISE ad code to their websites or blogs. pixWISE technology automatically detects photos suitable for advertising and serves contextually relevant advertising from network advertisers.
Advertisers and agencies can also use the platform to upload text and image-based ads in industry formats, select targeting criteria, and start serving ads on photos across the network. pixWISE's keyword matching technology means that highly relevant advertisements are served delivering higher click-throughs and ROI for advertising campaigns. Advertisers can log in to track the performance of their campaigns as well as optimize ads for better results.
"Traditional banners and text ads are a tried and tested way to reach potential customers but we think it's time for innovation in the way these ads are delivered to end users. There's an incredible amount of photo inventory on the Internet and so far nobody has done a good job of leveraging this inventory for the benefit of publishers, advertisers and end users alike," Sahr Johnny said.
pixWISE ads differ from traditional online advertising in the sense that they don't require dedicated real estate on the web page. Instead they use the space already occupied by photos to deliver ads overlaid on a semi-transparent layer on top of the photos themselves. Website owners can also determine how they want to serve ads: aggressively on page load or passively when a user mouses over an image to interact with it. In addition, they can determine which photos to serve ads on by selecting minimum image size criteria as well as individually targeting images.
"We believe pixWISE is a compelling solution for publishers, advertisers and users alike. For example, while looking at a photo of a Gucci handbag, pixWISE can display ads that lead the user to Gucci's online store where they can enjoy special discounts and other benefits. With the pixWISE In-Image Advertising Network, we are helping to usher in the future of digital advertising - contextually relevant and ultimately useful to the end user. In the end everyone wins," concluded Johnny.