Warn of Tantalisingly Cheap Car Hire Prices

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As companies lower prices to compete for winter bookings customers are warned to watch out for hidden costs and misleading offers. explain more.

Economy Car Hire

The cost of car hire has plummeted in recent months as car hire companies compete for winter bookings. In some areas prices have become so low that car hire companies are actually making a loss.

As prices become unsustainably low, car rental companies look for other ways to increase revenue. Traditionally, car rental companies have sold extra insurances directly to the customer on arrival; however, most car hire brokers and websites now offer their own insurance to the customer at the time of booking which is reducing the potential for an up-sell on arrival.

In recent years, many car rental companies have found a way to increase revenue by taking payment for a full tank of fuel when the customer collects the car and asking them to return it empty. Often no refund will be given for unused fuel.

Customers are very unhappy about this situation, as vehicles are rarely returned empty. The price of fuel has risen significantly over the past few years, and customers are becoming more aware of this practise.

With a variety of potential hidden extras, customers are advised to check very carefully when booking car hire, as there can be a lot of difference between car hire deals and headline prices cannot be compared on a like-for-like basis.

“It is important to remember that if a price that looks too good to be true, it often is” says Managing Director of Economy Car Hire Rory Sexton. “The car hire market is very price sensitive, consumers would be sensible to consider at all the costs they may incur, including fuel, to make sure they really are getting the best deal.”

Economy Car Hire provides fully-inclusive car hire services in over 22 countries worldwide, including the UK, Spain, Portugal, Italy, Greece (mainland and islands), Cyprus, Malta, Slovenia, Croatia, Turkey, Jamaica and Australia.

Prices are fully-inclusive, with no insurance excess (hence no collision damage waiver necessary), unlimited mileage, free additional driver, no airport surcharges, and theft loss waiver included.


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Gemma Russell
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