Startup: New Book Shows Entrepreneurs How to Launch for Less

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Venture capital investor Elizabeth Edwards launches a new handbook for entrepreneurs called “Startup: The Complete Handbook for Launching a Company for Less.”

Edwards has written a modern textbook for entrepreneurship, covering all aspects of starting a business. In concise, plain English, “Startup” explains the finer points of branding, advertising, venture funding, grants, SBA loans, intellectual property, and business law.

Part manual, part manifesto, the nearly 400-page handbook is packed full of templates, do-it-yourself tools, and proven strategies for launching a startup on a shoestring budget.

“I heartily recommend this book,” says Bill Payne, founding member of the Angel Capital Association, Tech Coast Angels, and an Entrepreneur In Residence at the Kauffman Foundation. “Elizabeth does a great job of explaining to how to start your company for less – and why it costs less to start a company today than ever before. She has great tips personal finances and provides a very detailed listing of sources of capital for startups,” says Payne.

Chapter 2 outlines a $20,000 personal financial makeover to help create financial stability in the first few years.

“Startup” tackles both strategy and tactics – discussing high-level business strategy concepts and illustrating back of the napkin calculations to help entrepreneurs make good decisions. Edwards offers three tests for feasibility (to minimize risk), 14 creative ways to finance a startup, and a formulaic approach to marketing (to grow revenue).

“Most startups – and even mature businesses – are challenged with how to create a profitable business model, conserve cash, and get operational fast. That’s the focus of this book,” says Edwards.

The book is intended for all types of entrepreneurs: the technology startup raising venture capital, the freelancer, social entrepreneur, and coffee shop owner.

“Most startup books are either not comprehensive or simply outdated given the rapid change we've seen in the startup landscape in recent years. This is more than a guide, it's a startup bible,” says Michael Cerda, VP of Technology at MySpace, former Entrepreneur in Residence at Venrock, and author of Cerdafied.

The book is available on,, on the Kindle, and will debut in major bookstores in the spring.


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