Miller Weldmaster Pieces Together Winning Web Strategy

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Since working with SageRock on search engine marketing, Miller Weldmaster leads are up 74% and Website traffic has increased approximately 25%. Learn the specifics of how SageRock Inc. increased traffic, leads, and conversions for Miller Weldmaster.

SageRock Inc. began working with Miller Weldmaster, industry leader in welding machines, in December 2010. No results this good can be achieved without a company that has a good product and is ready to immediately implement what needs done to boost sales. That might sound like an easy job for a client, but it's not. Miller Weldmaster doesn't let bureaucracy slow it down, they don't baulk at risk and innovation, and they have guts and use them. That makes all the difference. They also have their priorities in line. Their priority is conversion.

Joint Accomplishments

The leaders at Miller Weldmaster realize that all this online promotion stuff is about one thing: selling more machines. They are tracking from the time someone fills out a form to when they finally become a customer. They know exactly what is working and what isn't working.

Since working with SageRock on SEO:

Website leads are up 74%
Website traffic has increased approximately 25%

After SageRock found out that each paid search form was costing them $529 per lead, SageRock took down their paid search account and started over. Weldmaster sells expensive, top quality machines, but they aren't expensive enough to pay $529 for a lead.

Since working with SageRock on PPC:

Before SageRock Paid Search leads cost $529 each form
After SageRock re-worked the account leads cost $31 each form
Before SageRock Paid Search conversion rates were 0.23%
After SageRock re-worked the account conversion rates are 3.5 to 5%

Since working with SageRock Overall:

Before the site had a conversion rate of 0.72%
After the overall site conversion rate is 2.19%
After overall website cost per form is now just over $13
That's pretty great for a site that is highly informational. This makes their web leads one of the least expensive lead generation sources for the company.

Social Media with Miller Weldmaster

Creating effective social media campaigns in manufacturing can be a challenge. Miller Weldmaster has made it easy because of their creative and innovative culture. Check out the Miller Weldmaster Roadshow at their blog:

They are taking their machines across the country. It's a great way to show potential customers exactly what these machines can do. And clients and prospects can keep up with the roadshow and other innovative news from Miller Weldmaster on their highly active social media channels:

The Future

The groundwork is done and now SageRock plans to keep the improvements coming by refining existing channels. We will also be focusing on optimizing the website, building out the blog to help support this campaign, and making their social media even greater resources in welding. We will also support progress already made in Paid Search campaigns and build out new campaigns.

SageRock is honored and proud to work with Miller Weldmaster.


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Sage Lewis
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