SCAN CODE Pet-Rescue Tag BARKCODE® Featured at Red Cross Earthquake Preparedness Exhibit

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BARKCODE® 2D Code Pet ID Tags will be featured at the Red Cross Los Angeles’ month-long interactive earthquake exhibit in Santa Monica’s Good Works Space

The founders of BARKCODE®, the only Scan Code pet-rescue tag, are proud to be part of the Los Angeles Red Cross’ exhibit “YOU Are the Epicenter of Change: PREPARE!”. This month-long exhibit will be focusing on how preparedness for earthquakes and other natural disasters begins with the individual, who then creates the change needed to help family, friends, businesses, and their pets.

The exhibit will be housed at the Good Works Space at the Fred Segal store in Santa Monica, and kicks off on Thursday, March 3rd and will be on display until March 31st. On opening night, BARKCODE® will have their pet ID tags for sale. All BARKCODE® tags sold in March will have a portion of their proceeds donated to the Red Cross.

BARKCODE® was started in May of 2008, after founders Laura B. Erickson and Kimberly G. Capria realized the need for a better pet identification system. Over the span of about 12 months, Erickson and Capria had rescued dogs in their area and tried to return them, only to find that the information on the dogs’ tags was inaccurate. As dog owners and lovers, they wanted to make sure that their dogs were returned to them as quickly as possible in the event they were lost, and avoided spending any time in an animal shelter.

Erickson and Capria turned to EZcode, a two-dimensional code that can be scanned easily by a smart phone to provide all of the pet’s information in seconds. All tags also feature a unique website address, or URL, that provides a direct link to the pet’s BARKCODE® personal profile, so those without smart phones can access the pet’s vital information. With BARKCODE®, there is no third party to contact nor is it necessary to take the pet to a veterinarian or animal shelter to read a microchip.

“Choosing to use the EZcode over other types of codes for our pet ID tags was the best decision we made,” says Erickson. “A person finding a lost pet with a BARKCODE® tag only has to scan the code to immediately see the pet’s personal profile, with multiple contact numbers, medical information, and more.”

BARKCODE® tags come in four sizes to fit all pets: large, medium, small and the Itty Bitty Pocket Tag for miniature dogs and all cats. BARKCODE® tags can be ordered easily online at the company website:, or stop by and buy one at the Red Cross exhibit opening night on March 3rd at the Good Works Space at Zero Minus Plus, 500 Broadway, Santa Monica, CA 90401. The event starts at 6:00PM and visitors will enjoy refreshments, interactive giveaways and speakers on earthquake preparedness.


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