GemFind’s New Ring Builder Increases Retail Jewelry Sales of Diamonds and Engagement Rings for Jewelry Retailers

Share Article

The new 2011 version of GemFind’s popular Ring Builder® website tool for jewelry retailers and diamond dealers - has unique new features. The new Ring Builder® allows users to superimpose loose diamonds on to the ring that they are configuring online. This fully ecommerce capable web application is a must-have for all jewelry retailers and it is customizable providing seamless integration into any retail jeweler’s new or existing website.

GemFind’s CEO Alex Fetanat today announced the new version of the company’s popular online tool, Ring Builder – for jewelry retailers and diamond dealers is now available. One of the highlight features of the new Ring Builder is that the consumer, while shopping on the local retail jeweler’s website, can virtually superimpose any one of 10 different shaped loose diamonds directly onto one of more than 400 prospective engagement ring styles from Unique Settings of New York. After the ring is virtually configured, the user can then select from tens of thousands of certified loose diamond being supplied from any number of diamond vendors within New settings and diamond suppliers will be continually added.

“This is the first of three ground-breaking bridal jewelry customization tools we are introducing to the trade this year which, in total, will feature well over 100,000 bridal skus,” said Alex Fetanat, CEO of GemFind. “The Ring Builder tool is at the heart of both the in-store salesman’s presentation and the online customer’s shopping experience. The feedback we have received for GemFind’s new version of Ring Builder has been tremendous,” concluded Fetanat.

Jewelry retailers will benefit from Ring Builder because it is a flexible web application which can be fully customized for seamless integration into their own website, and which can be linked to their own virtual diamond inventory as well as that of their preferred diamond vendors. Diamond dealers will benefit from Ring Builder’s ability to allow consumers to design, build and preview their own custom engagement rings – easily configurable from the industry’s largest online combination of unique settings and loose diamonds. In this new era of vertically integrated web applications, GemFind’s new Ring Builder will be a valuable addition to the arsenal of tools that are available to help jewelers strengthen their business relationships with their preferred vendors and with their customers.

Visit and for more information.

Since 1999, GemFind ( has successfully united global wholesale diamond dealers, gemstone dealers, designers, and jewelry retailers via the Internet. The GemFind Network is a membership organization which offers comprehensive online sales and marketing solutions connecting the virtual inventories and brand messaging of diamond and jewelry vendors to the websites of their authorized retail jewelers. From complete e-commerce and custom designed websites to virtual diamond and jewelry links which are embedded in existing websites, members form their own relationships and utilize GemFind proprietary double permission system to facilitate greater business with each other.
Media Contact:
RPR Public Relations, Inc.
Tel. 786-290-6413


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Alex Fetanat
Email >