SelfLube Holds Valentine's Day Contest to Show Appreciation and Thank Customers For 20 Years of Business

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In order to show their appreciation, SelfLube a US manufacturer of mold and die components, located in Coopersville, MI finds ways to make their customers feel extra important.

SelfLube Valentine's Day contest.

Kim Staudt (wife of SelfLube customer Mike Staudt) is all smiles with her flowers and candy she received from Mike on Valentine's Day.

Having worked in the Tool and Die trade for over 30 years, this is the first time a supplier has presented an opportunity that has nothing to do with business and everything to do with heart-felt kindness.

Excellent customer service doesn’t end with just a heart-felt thank you; instead it is an opportunity for a business to really make their customers feel important and go beyond their expectations. For SelfLube, not only do they provide excellent customer service, competitive pricing, as well as on time delivery, the company wants their customers to know how important they really are. In order to show their appreciation, SelfLube invited 100 of their top clients to participate in their first time ever, Valentine’s Day Contest.

The winner this year was Mike Staudt of Matchless Machine & Tool Co, located in Martinsville, IN. The recipient of the flowers and chocolates was his wife of 33 years, Kim Staudt. The following is Mike’s story.

When my secretary paged me with ‘You have a Valentine card’, I was sure of two things – it was from my wife and I was in for some good-natured kidding from the guys I work with. To my surprise, it was from SelfLube and it was an invitation to enter a contest to win two-dozen roses, chocolates and a personalized message to be sent to your sweetie on Valentine's Day. I called Jordan to register and when she explained ‘if you win, I will be calling you’ I corrected her by saying ‘when I win’. I had a gut feeling on this one.

Fast forward to February 9th and I was at my desk. I opened the top drawer for a pen and that bright red envelope caught my eye. I thought to myself ‘when was that drawing?’ I opened it up and took note of the date. It was February 9th. I looked left at my wall calendar. That’s today! I glanced back at the card and noticed the drawing would be at 2:00 PM. I did a quick check of my wristwatch and it was a couple minutes past two. At the same time, my secretary paged me with her all to familiar ‘you have a call on line one’. I froze for a second as thoughts of ‘could that be SelfLube’ entered my mind. I picked up the receiver and heard Jordan congratulating me on winning the Valentine's Day contest. I still had that card in my hand!

February 14 was soon here and I was waiting for a call from Kim, my wife of 33 years. I knew she would be surprised and she was. Her co-workers were claiming me as the best husband! If only they knew the whole story. I explained it to Kim and she said she would keep it to herself and let them think I was the best. What a gal! When she arrived at home that evening, the flowers were beautiful, the chocolates delicious and the smile on her face was priceless. Having worked in the Tool and Die trade for over 30 years, this is the first time a supplier has presented an opportunity that has nothing to do with business and everything to do with heart-felt kindness. Thank you so much SelfLube, Mike and Kim.

SelfLube is a US based manufacturer of precision mold and die components such as Bushings, Gibs, Wear Strips, Parting Line Locks, Lifter Slides, and related items - about 7,000 standard part numbers in all, many of which are self-lubricating. The company sells directly to build shops through North America, which results in both better pricing and better customer service. Its record for on time delivery is among the best in the industry. SelfLube is a successful growing company and is now in its 20th year of providing superior value to its customers.

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Jordan Bock
SelfLube
800-690-3600 ext. 105
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