Nutritional Products International has Announced the Addition of Richard Steininger as its National Account Manager

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NPI (http://www.nutricompany.com), one of the largest privately held companies in the nutraceutical industry, has announced the addition of Richard Steininger as its National Account Manager.

“Our team is tremendously excited to welcome Richard to the NPI sales staff"

NPI (http://www.nutricompany.com), one of the largest privately held companies in the nutraceutical industry, has announced the addition of Richard Steininger as its National Account Manager.

With over 30 years of experience both domestically and overseas, Steininger is a proven executive in the sales and marketing of consumer products for all levels of retail and wholesale distribution. At NPI, he will be responsible for managing various company accounts on a national scale.

“Our team is tremendously excited to welcome Richard to the NPI sales staff,” said Mitch Gould, CEO for NPI. “He not only brings with him an outstanding sales and leadership background, but also an in-depth knowledge of natural and organic product distribution in the HBA category.”

In the span of his career, Steininger has been involved with a wide range of new product introductions for companies like Sunbeam Corporation, Schick Electric, BSR-McDonald, Royce Electronics, Bowmar and Casio. Over the past two decades in particular, he worked closely with a number of television shopping channels and online shopping websites, advising clients on how to be successful with the latest trends in the retail industry.

Steininger has been successful in many different consumer categories, including most recently health and beauty aids. He also has had success with textiles, small electric appliances, personal care products and consumer electronics.

“Through his experience, Richard has gained a great deal of understanding of all levels of retail merchandising and distribution,” Gould said. “This makes him a valuable asset to our team, both in the U.S. and on an international basis.”

NPI (Nutritional Products International) provides sales and marketing solutions for worldwide companies, enabling them to be successful in the American marketplace. The company maintains strong relationships with key buyers all over the U.S., providing foreign brands with a fast track to the world’s most important market.

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