Campus Dibs fuses the proven social commerce model with a large, underserved and tech-savvy market, resulting in an obvious value proposition.
New York, NY (PRWEB) February 23, 2011
Campus Dibs (http://www.CampusDibs.com), a leading social commerce website connecting college students, alumni and greater campus communities with deep discounts on everything they need and want, today announced it has closed a deal with an undisclosed group of angel investors. The company will keep the financing open to strategic investors, but intends to close the round within the next few weeks. The infusion of capital will fuel innovation and help drive awareness of and participation in Campus Dibs’ unique “deal platform.”
“The growing popularity of group buying is undeniable, as is the heightened purchasing power of the nation’s 20 million college students,” explains founder and CEO Garren Givens. “With education-related and discretionary spending hovering at $306 billion and $69 billion respectively among this segment, Campus Dibs fuses the proven social commerce model with a large, underserved and tech-savvy market, resulting in an obvious value proposition.”
While Campus Dibs has successfully gained traction among the price-sensitive and brand-conscious college community, this infusion of capital will support the next phase of growth and innovation. Launched in 2010, Campus Dibs stands apart from the myriad other daily deal sites through its unique demographic focus and strategic approach to partnerships that serve the college market. Flagship schools such as Yale and NYU offer students campus-specific deals, while national offers on brand name products and services cater to students at over 400 other campuses, with new schools joining the service daily.
Exclusive deal partnerships have driven rapid growth for Campus Dibs, offering the best discounts on college necessities and coveted non-essentials. The studious set has had access to steep discounts on things like textbooks from Barnes and Noble, technology like the Kindle and iPad, and study aids like eNotes. Members have also found discounts for all things delicious, relaxing and entertaining through offerings on Starbucks Coffee, Bliss Spa, spring break trips and tickets to the hottest theater and professional sporting events.
“We work hard to create and curate offers that resonate with young adults while providing a smart platform that enables businesses to connect to this audience,” Givens adds. “This financing round will support innovation of the Campus Dibs model and interface to align with evolving user behavior and market intelligence.”
For more information about Campus Dibs, visit CampusDibs.com.
About Campus Dibs
Campus Dibs is a social commerce platform dedicated to connecting college students, alumni and greater campus communities with the best offers on products, services and experiences they need and want. Through the power of group deals and “flash” sales, Campus Dibs’ offers a unique e-commerce experience that delivers value to both students and businesses. Launched in 2010, Campus Dibs recently closed a round financing to support rapid growth and innovation to meet growing demand from college students, campuses and top college-focused brands. For more information, visit CampusDibs.com.