SGIO Insurance Advises Pedestrians to Take Care Listening to MP3 Players While Near Traffic

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One in four WA drivers have had a near miss with a pedestrian who was distracted by their mobile phone or MP3 player* according to a new survey by SGIO.

SGIO

Hearing is critical to safety on the roads both as a driver and pedestrian

One in four WA drivers have had a near miss with a pedestrian who was distracted by their mobile phone or MP3 player* according to a new survey by SGIO Car Insurance.

With more than a third of West Australians texting or using an MP3 player while walking or jogging, SGIO is urging people to be alert around busy streets and traffic.

SGIO spokesperson Rob Cory said technology encourages us to split our attention between two activities which can be risky when walking around busy streets.

‘We found that over 80 per cent of West Australians we spoke to are using a mobile phone or MP3 Player for up to one hour a day,’ he said.

‘We understand technology is a handy and important part of our everyday lifestyles, however we’re concerned that people are too busy texting or lost in their music to be aware of their surroundings when out and about.

‘Hearing is critical to safety on the roads both as a driver and pedestrian; if you have your head down texting or are listening to music, you’re not likely to hear car horns and emergency sirens or be alert to traffic conditions.

SGIO Car Insurance research also showed that about 10 per cent of pedestrians admitted to having a near miss with a car or bus because they were distracted by their mobile phone or MP3 player.

‘As many of us enjoy jogging and walking, we suggest you avoid using your MP3 player so you’re alert, but if you do decide to listen to some music then try and turn the music down low so you can hear traffic noise and watch out for traffic lights and crossings.

‘We also want to urge WA drivers to always be aware of pedestrians around traffic, they may unexpectedly step out and the worst could happen,’ said Mr Cory.

SGIO recommends the following tips:

  • Look up regularly if you need to use your mobile phone to text while walking or consider stopping;
  • If you are going to listen to music while on the go, then turn the volume down low so you can hear what’s going on around you;
  • As a driver, be aware of pedestrians that may be distracted as their walking and texting or listening to music;
  • Apply the same commonsense that you do as a driver to being a pedestrian – be alert at all times.
  • Based on a survey of 500 WA pedestrians and drivers by Pure Profile Research in February 2011

SGIO is a leading insurance provider, offering Home Insurance, Car Insurance, Motorcycle Insurance, Travel Insurance, Business Insurance, Boat Insurance, Health Insurance and Caravan Insurance in Western Australia.

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