(PRWEB) February 25, 2011
LighterLife has launched new healthy ready meal options to help over 50% of the UK* who are currently overweight or obese.
The new launch comes at the same time as new figures are released indicating that the NHS could become bankrupt in 10 years as a result of rising rates of obesity** and new research from LighterLife which shows that 1.2million people have moved away from the healthy weight category into the overweight or obese categories after an indulgent Christmas***.
The weight loss experts (http://www.lighterlife.com/ ) launched the new low-fat, high protein, portion-controlled healthy ready meal options as a convenient way of helping people make healthy choices at mealtimes. The range consists of five meals, which are available on LighterLife's website.
The meal options include a lamb stew with chopped tomatoes, onions and mushrooms, Italian chicken with mushrooms, onions and oregano, beef casserole with diced carrots, potato, onions and peas, chicken casserole with carrots potato, onions, peas and herbs and chicken supreme with diced carrots and peas.
Paul Sturgeon, CEO of LighterLife, said: "We have been asked to make ready meals in the past so we are sure they'll be an instant hit. We are delighted to be able to offer people who are trying to lose weight with more options, which are portion-controlled, low in fat and high in protein. We hope the new healthy ready meal range will allow people to explore new flavours and recipes safe in the knowledge that they are not going to jeopardise their weight loss (http://www.lighterlife.com/ ) goals."
LighterLife is the UK's industry leader in weight loss and weight management with an established, highly successful approach to significant weight loss and lifetime weight management. LighterLife uses cognitive behaviour therapy (CBT) and transactional analysis (TA) techniques to explore the reasons behind why people overeat combined with a very-low-calorie diet (VLCD) for rapid weight-loss. This successful approach has enabled LighterLife clients to change their relationship with food and achieve long lasting weight loss.
About LighterLife (http://www.lighterlife.com/about_lighterlife.aspx):
LighterLife is a weight-loss and weight-management programme for people who are one stone or more overweight and with a body mass index of 25 or above. LighterLife offers programmes specific to the obese and the overweight using nutritionally balanced soups, shakes, and bars combined with specialised counselling techniques. Clients benefit not only from rapid, safe weight loss but they also learn the behavioural changes needed to sustain it.
LighterLife has also launched two new recipe books: 'Living Lighter Every Day' and 'Living Lighter Lite'. The recipe books have been developed to offer practical advice on low calorie and low fat cooking and allow people to make the right choices so they can enjoy foods without worrying about their weight and hopefully lose weight fast (http://www.lighterlife.com/why_choose_lighterlife.aspx ).
Notes to Editors:
*** ICM Research UK Obesity Survey 2011
**** The new ready meal products will not be sold to LighterLife clients
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