Michael Kassan Joins Mochila's Advisory Board

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MediaLink Chairman/CEO to become strategic advisor for leading custom ad solutions and content syndication platform

Mochila, a premium content syndication technology platform and network, today announced that renowned business strategist Michael Kassan has joined the company's advisory board. Kassan is among the most recognized and influential names in the advertising and media industries. In early January, he was named by Advertising Age as one of the industry's most notable "Influencers." Prior to founding MediaLink, Kassan was President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide.

Kassan will be charged with helping Mochila aggressively grow the advertising revenue of the company's proprietary technology platform; Mochila delivers and enhances advertising messages within relevant quality content packages that are customizable and trackable. Kassan also will be working closely with Mochila to find new partners for its new "white-label" platform, which features a customized content API that manages articles, photos and video.

"The addition of Michael Kassan to Mochila's advisory board is part of this year's strategic goal to add significant scale to our suite of services." said Benjamin Chen, Chairman and CEO, Mochila. "We are elated that Michael has joined our team as we continue to demonstrate that we are the go-to technology solution for advertisers and media companies."

In December, Mochila announced another round of funding, which came on the heels of eight straight quarters of growth - an impressive accomplishment given the challenging economic climate.

“I am pleased to join the advisory board of Mochila, whose flexible content solution offerings have been on my radar for some time," said Kassan. “As publishers and advertisers seek out ways to effectively manage their content and marketing messages, I look forward to delivering Mochila's solution to them."

Launched in 2001, Mochila has forged partnerships with hundreds of the biggest and most powerful publishing companies and advertisers in the world. The Mochila network of websites spans over 1,500 members that reach an audience of over 150 million unique monthly visitors. Members include Reuters, AFP, Getty, Gannett, Tribune Company, Belo Corporation, Scripps, Media General, Bonnier Corp., Rodale, AMI, MSNBC and AnchorFree.

About Mochila
Founded in 2001, Mochila is a leading syndication and technology platform that pairs premium content with advertisers in highly contextual, fully customizable units. With its extensive network of award-winning content providers and over 1,500 top-tier distributors, Mochila extends a brand's footprint and creates large-scale advertising opportunities - all supported by deep-dive metrics. Mochila's custom solutions allow publishers to amplify their audience for larger ad deals along with the opportunity to monetize their sites as a distribution vehicle; enable advertisers to deepen engagement by surrounding their brand with quality, contextually relevant content and help marketers to attract and retain their consumers with a specialized brand messaging platform that includes their own content and/or that of Mochila's publishing partners. Partners include Reuters, AFP, Getty, WENN, Gannett, Tribune Company, Belo Corporation, Media General, National Geographic, U.S. News & World Report, IDG, Scholastic, Greenspun Media Group and AnchorFree. In addition to its own ad sales team, Mochila has partnerships with a number of the world's leading ad networks as well as the sales teams of participating publishers. Mochila has operations in New York, San Francisco and Carlsbad, Calif. Visit http://www.Mochila.com.

About Michael Kassan
An internationally recognized business strategist operating at the intersection of the media, advertising, entertainment, and technology industries, Michael E. Kassan is Chairman and Chief Executive Officer of MediaLink LLC. Mr. Kassan previously was the President/Chief Operating Officer and Vice-Chairman of Initiative Media Worldwide. In 1997, he was named one of the top media executives in America by Advertising Age magazine. Mr. Kassan joined Initiative Media Worldwide in 1994 where he helped grow media billings from $1.5 billion to over $10 billion. Prior to Initiative, he was President and Chief Operating Officer of International Video Entertainment (Artisan Entertainment). Mr. Kassan, an attorney, was also counsel to the Los Angeles law firm of Glaser, Weil, Fink, Jacobs, Howard & Shapiro LLP. Mr. Kassan is often called upon as speaker and commentator to share his insights on the media and advertising industries, changes within them, growth, and where tangible opportunities exist for marketers. He is a regular keynote speaker at the world’s major media conferences.

Lisa Granatstein
lgranatstein (at) mochila (dot) com


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