San Francisco, CA (PRWEB) February 24, 2011
CoreMedia, a leading Web content management (WCM) company, has appointed Doug Heise to product marketing director. The appointment is another milestone in CoreMedia's international expansion strategy, as Heise brings with him a wealth of insightfrom more than twelve years of strategic marketing experience in Silicon Valley and beyond. Heise will be based out of CoreMedia's San Francisco offices and will focus on conveying the business benefits of CoreMedia's unique WCM platform to global markets.
"We are very excited that Doug has joined CoreMedia," said Gerrit Kolb, CEO, CoreMedia. "His marketing and digital media background will be a huge asset as we continue global presence, and we look forward to the leadership he brings to our marketing team."
Before joining CoreMedia, Heise was the VP of marketing and strategy at Panvidea, Inc., a digital media company that developed entertainment and advertising contet across all digital platforms. At Panvidea, Heise helped the company build out its marketing and business strategies while simultaneously leading the company's rebranding efforts. Prior to this role, Heise served as senior product marketing manager at Clickability, an on demand cloud-based WCM company, where he drove the company's marketing and media strategy. Heise has also served as product marketing manager of digital content services at HP and as head of strategy for BBC Technology's North American operations. Heise is a Phi Beta Kappa graduate from Stanford University and also received a master's degree in theater from the University of Glasgow.
"I was drawn to CoreMedia because of the innovative way it solves the ubiquitous challenges faced by marketers and web managers to engage customers in real-time with context-aware content across all online channels," said Doug Heise, product marketing director, CoreMedia. "Few, if any, other products have the same level of maturity, power, and flexibility as CoreMedia. I look forward to working with the team here to show how the company's industry-leading products can profoundly impact how businesses develop and manage their web presence and deliver more enriching customer experiences."
CoreMedia is a leading provider of Web Content Management (WCM) software to organizations demanding engaging, context-driven online experiences for their customers regardless of channel or touchpoint. The company's WCM suite offers unique business value by seamlessly integrating digital and social media assets, increasing editorial productivity and accelerating time to market in complex environments. As a result, businesses can more effectively execute their online strategies to engage users, build customer loyalty and ultimately drive greater revenue and profitability.
Established in 1996, CoreMedia is headquartered in Hamburg, Germany, with offices in San Francisco, London, and Singapore. CoreMedia's clients include global brands, such as the American Association of Medical Colleges (AAMC), Australian Broadcasting Corporation (ABC), Bertelsmann, BILD, CLAAS, Continental, EPCOS, Deutsche Telekom, Internet Broadcasting, O2, SEAT, Singapore Press Holdings.
For further information on CoreMedia, please visit http://www.coremedia.com