VerticPortals Completes Merger with Digital Agency Lapis Digital

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Lapis Digital's experience with MTV Networks, T-Mobile and Casio will expand VerticPortals offering.

VerticPortals a leading digital advertising agency has announced today the completion of the merger with Lapis Digital, which has offices in New York City. Key employees from Lapis Digital will join the VerticPortals team in their New York shop.

Lapis Digital was founded in 2002 by Asil Toksal to specialize in Flash applications, projects for mobile devices, kiosks, and Web sites that are technically complex and creatively challenging. The agency's clients include MTV Networks, T-Mobile and Casio. The combination of Lapis Digital's world-class creative talent, high-end content creation and design innovation with VerticPortals' global roster of blue-chip clients will bring new levels of digital expertise to both agencies and their subsequent clients.

Speaking on behalf of VerticPortals, Sebastian Jespersen, CEO, said, "In terms of quality of design and development, Lapis Digital is up there amongst some of the best boutique shops around. The merger is consistent with our strategy to enhance our delivery of capabilities by deepening our aptitude and talent in the digital marketing space. This strengthens our ability to provide integrated strategic and creative services across digital touchpoints to our clients."

VerticPortals is a privately held company with offices in New York, Copenhagen and Singapore. This is not the first merger for the rapidly expanding agency, having counted the purchase of Tihii Media - an agency specialized within youth communication - also within recent years.

Asil Toksal, CEO of Lapis Digital, will become EVP Accounts in VerticPortals. He added, "Merging with VerticPortals comes perfectly in a time of strategic partnerships to scale business and build efficiencies. The vast amount of Fortune 500 client expertise and long-term experience of VerticPortals in a global digital world will make a difference for Lapis Digital clients. As both agencies originate from Europe we have a similar mindset that is focused on value creation for the client and delivering high-quality services."

About Lapis Digital
Lapis Digital (http://www.lapisdigital.com), with offices in Manhattan and in Vienna, is a highly-regarded Web, application development, content creation, and kiosk development shop that creates "digital gems" for a variety of platforms. In the forefront of media design, strategy and development, Lapis Digital specializes in projects that are highly creative, technically complex, and strategically targeted. Lapis Digital personnel have created highly successful projects for MTV Networks (MTV, Nickelodeon, ComedyCentral, TVLand), Casio North America, T-Mobile, the American Museum of Natural History, and many others.

About VerticPortals
VerticPortals is a digital ad agency that provides comprehensive media solutions to some of the top companies in the world. VerticPortals' award winning solutions are based on their unique ability to blend the core competencies of strategy, story telling, creativity, interactive design and in-depth understanding of content creation in pursuit of tangible business results. VerticPortals' clients include Microsoft, Siemens, SAP, Philips and Novo Nordisk.

For more information, go to http://www.verticportals.com

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Laurence Lipworth
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