COO Marc Vorkapich says, “This site conveys everything that HRA stands for, our core values and how we incorporate Servant Leadership throughout the company. This new site is another initiative that strengthens our position in the senior living sector."
Vero Beach (PRWEB) February 25, 2011
Harbor Retirement Associates (HRA), a Vero Beach owned and operated Senior Living corporation, announced the launch of its new website today. The site, http://www.hraseniorliving.com, is yet another step toward increasing the company’s brand awareness to both investors and families seeking senior living services.
Director of Strategic Branding Michael Adamson explains, “The challenge was to create an engaging destination that could be easily navigated and provide potential business partners a look into our unique culture and value proposition.” COO Marc Vorkapich agrees, “This site needed to convey everything that HRA stands for, our core values and how we incorporate Servant Leadership throughout the company. This new site is another initiative that will strengthen our position in the senior living industry by providing a communication platform to our partners, associates, and interested parties.”
The site highlights HRA’s core competencies of Value Centered Leadership, Market Repositioning, Development and Community Management. COO Marc Vorkapich continues, “Our Company’s market repositioning and development teams have thoroughly enjoyed turning financially struggling senior living facilities into vibrant and successful communities. Despite the sluggish economy, investors continue to look to partner with our team to capitalize upon turnaround opportunities in the senior living industry. We have benefitted greatly by communicating that our values determine our company’s vision. In fact, this has been cornerstone in consistently delivering high quality service for seniors.”
HRA just completed a transaction with healthcare REIT HCP that yielded a meaningful profit to investors, and HRA’s executives are poised to repeat their successes. Chief Development Officer Charlie Jennings is optimistic. “After more than four years of reticence from lenders and real estate professionals, we’re looking at new opportunities again. HRA has a history of designing and building research-based, cutting-edge communities for our residents, and we are positioned for future growth in this area.”
Industry insiders recognize HRA for its strength in community management, and the website outlines a few of their secrets to success. HRA quickly identifies whether a community is struggling financially or just not reaching its potential, and immediately implements results-based action plans. Elements include community health reviews, associate training, and marketing. Additionally, the company has also established a scalable structure that can be replicated anywhere in the nation.
“We have achieved our goal of presenting a wealth of information while maintaining the guiding principles of our Core Values throughout the site”, says Michael. “This website is another step in sharing HRA’s vitality and purpose with those who can most benefit from our expertise.”
For more information contact:
Marc Vorkapich, COO
About Harbor Retirement Associates: HRA specializes in the development and management of independent living, assisted living, Alzheimer’s/dementia and skilled nursing communities under the Regency Park and HarborChase names. The company manages 17 communities in the United States, with 11 located in Florida.