Microsoft and Yahoo Search Alliance: What's Working, What's Not, and Why?

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Matt Lawson, VP of Marketing & Alliances at Marin Software, to share exclusive research on the Yahoo-Bing Search Alliance at OMMA Global to be held February 28–March 1 in San Francisco

Marin Software, provider of the leading paid search management platform, announced today that company Vice President of Marketing & Alliances, Matt Lawson, will join a panel at OMMA Global San Francisco entitled: “Binghoo: Gut Check for Search Marketers,” to be held on Tuesday March 1 at 3:45 pm.

Lawson will share insights and best practices from Marin’s exclusive research report entitled: “Why the Search Alliance is Paying off for Paid Search.” Executives from Omniture, Yahoo, DataPop, and The Search Agency will participate in the panel – providing in-depth analysis of key findings of Marin Software’s research. The speakers will also share best practices marketers can use to achieve the highest search marketing ROI across the combined Microsoft and Yahoo platform.

Resources:
About Marin Software
About OMMA Global San Francisco 2011
Why the Search Alliance is Paying Off for Paid Search (free whitepaper from Marin Software)

About Marin Software
Marin Software provides the leading paid search management platform for advertisers and agencies worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of enterprise-class marketers, saving time and improving financial performance. More than 800 brands rely on Marin Search Marketer to manage and optimize in excess of $1.8 billion in annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, Salesforce.com and Reply.

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Kari Straley
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