Burkart Appointed As President Of RBG Advertising

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RBG Advertising Chief Executive Officer Rick Barnum recently announced the appointment of Bill Burkart as President.

RBG Advertising Chief Executive Officer Rick Barnum recently announced the appointment of Bill Burkart as President.

Burkart has more than 20 years of experience working with some of the world’s leading companies. He is a highly respected leader in integrated marketing with expertise in advertising, direct marketing, digital advertising, database segmentation, customer relationship management, analytic modeling techniques and Return on Marketing Investment (ROMI).

“Bill’s depth of knowledge and experience in leading digital and traditional advertising agencies was paramount to his appointment as President,” said Barnum. “His ability to serve as a strategic business consultant, above the level you would find at one of the leading consulting firms, coupled with his proven track record of excellence in the advertising field was the exact pedigree we needed to lead our agency and serve our clients.”

Prior to joining RBG Advertising, Burkart delivered global sales and marketing strategy for Microsoft, Gerber LIfe, SAP, and other industry leaders. While President of AgeWave, a leading consulting firm focused on the mature market, he led initiatives for clients such as MiracleEar, BlueCross Blue Shield and American Express helping them to anticipate the diverse needs and expectations of the growing mature market.

Burkart served as president of Grey Direct|San Francisco where he helped, Oracle, HP, McAfee, and Pinnacle Software create a foundation of ROMI and the optimization of global digital demand generation.

Under his leadership as president of Customer Development Corporation (CDC is now known as Choice Point Precision Marketing), CDC grew to become the fourth largest direct response agency in America. Clients included Charles Schwab, Citibank, HSBC, Century 21, Domino’s Pizza, Allstate, Prudential Financial and MetLife.

Burkart has served as a Board Member of the Direct Marketing Education Foundation and a faculty member of Northwestern University’s Annual Marketing Symposium. He is a member of the California Film Institute. He earned his BS and an MBA with a specialization in Integrated Marketing from Saint Louis University. He lives in the San Francisco Bay Area with his wife Jill and son Will.

About RBG Advertising
RBG Advertising is a full-service advertising firm that delivers excellence in every industry quality measurement. RBG’s unique Results Builder™platform produces superior creative and strategically integrated advertising communications, while accurately measuring and reporting the effectiveness of all programs against sales results and other objectives "in real time". RBG has generated outstanding business performance for the agency’s growing list of prestigious clients.

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Carla Haas

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