“As APART seeks to penetrate the US market, it seemed only a logical partnership to cater to the Spiegel consumer,” Francesco Cardoletti, CEO and Founder says.
New York, NY (PRWEB) February 28, 2011
Think of it as two boutique websites for the price of one. “Starting February 1, APART will join forces with Spiegel.com and launch 230 styles by April 2011,” says President and Founder Murat Goker.
What to expect: This season’s offerings will include key trends from their Spring 2011 collection, including contrasting elements of light & dark, soft & hard and feminine & tough, offering a harmony between old and new with a decidedly luxurious twist. While the brand is already available in over 300 boutiques nationwide, the debut of APART on Spiegel.com marks the brand’s second e-commerce channel after the launch of their own e-commerce platform – Apartstyle.com earlier this year. The APART boutique at Spiegel.com will now be a one-stop shop for the everyday woman.
Indeed, Apart offers women affordable luxury to fulfill a fashion-forward lifestyle at a competitive price point, while Spiegel helps women easily create their own Signature Style. Using six unique style personalities, customers are offered a luxury within reach shopping experience. In the last five years APART has been transitioning over from international catalogue sales – which has been the pillar of the company’s 35 year history - to multi-channel business, e-commerce, wholesale and retail.
Through APART’s advanced manufacturing capabilities, they are able to design and produce over 2,500 styles per season. Now with additional styles made for the Spiegel boutique, customers will have the chance to experience the brand’s modern fashion and stand-out styles. “As APART seeks to penetrate the US market, it seemed only a logical partnership to cater to the Spiegel consumer,” Francesco Cardoletti, CEO and Founder says. Dream team, indeed.
A new brand of inspirational style and everyday luxury. A new voice in modern fashion.
Modern, effortlessly chic, and adaptable to any lifestyle. Founded and developed in Germany in 1975 by the OTTO Group, APART offers on-trend, quality clothing for women 28+ , accessible luxury. APART makes it possible for American women to discover what women overseas have known since 1977 – that when it comes to fashion, you never have to sacrifice quality for stand-out style, comfort and design.
For more information, please contact:
Director of Marketing
1 646 577 7122