Hip New iPhone App About Olive Oil Launched

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GoEVOO® Focuses on California Olive Oil Producers and Retail Resources, Provides Usage Tips for Both Amateurs and Aficionados

The Passionate Olive, Inc.

GoEVOO focuses on California Extra Virgin Olive Oil – from who makes it, where to find and taste it, to how to use it for health and beauty as well as for cooking in a healthier and tastier way.

The Passionate Olive, Inc., a company dedicated to educating people about the health, beauty and dietary benefits of olive oil, has released GoEVOO®, a new iPhone™/iTouch™/iPad™ application that serves as a guide for California Extra Virgin Olive Oil (EVOO). Designed for anyone who loves olive oil or wants to learn more about it, GoEVOO provides a wealth of resources, including a directory of California olive oil producers and tasting rooms, and numerous tips on how to use olive oil. GoEVOO is the first application of its kind to launch in the U.S. and retails for just $1.99.

Following the same sophisticated path as wine, olive oil is now taking center stage. In fact olive oil is now perceived to be the “new wine” among olive oil aficionados. GoEVOO focuses on California Extra Virgin Olive Oil – from who makes it, where to find and taste it, to how to use it for health and beauty as well as for cooking in a healthier and tastier way.

“In addition to helping consumers find outstanding California extra virgin olive oils, GoEVOO is fun, educational, and interactive,” said Carol Firenze, noted author and expert in olive oil and founder of The Passionate Olive, Inc. “Many consumers are confused about extra virgin olive oil – where to find quality oil and how to use it in and beyond the kitchen. Furthermore, because people tend to buy local, GoEVOO gives California producers and retailers the much-needed visibility they deserve by providing names, locations, contact information and whether tastings are available. It’s a win-win for consumers and EVOO producers.”

GoEVOO provides information on over 200 selected producers, specialty stores, gourmet markets and tasting rooms, and drives traffic to their farms, mills, tasting rooms, and websites. Users can select a general geographic area, such as San Francisco or Santa Barbara, or they can allow the application to find their exact location and then show the providers within a specified range, as well as give directions. It includes information on tastings for those who are interested in choosing their olive oils based on their individual tastes, and allows users to mark their favorites for easy reference, along with notes about the producer, products or retailer. Users can then share their discoveries with others, in essence enabling a grass roots campaign for their favorite products and providers. With California producing 98% of extra virgin olive oil in the U.S., GoEVOO provides users with a robust list of resources.

To download GoEVOO from iTunes, click here

About The Passionate Olive, Inc.
The Passionate Olive, Inc. was founded to educate people on the breadth and depth of the uses of Extra Virgin Olive Oil (EVOO). The company offers recipes; tips for usage both edible and other; product recommendations; olive mill and harvest tours in California and Italy; and information on over 200 California olive producers, specialty stores, and tasting rooms that offer true EVOO. Founder Carol Firenze holds a Doctorate degree in Education from the University of San Francisco, an Olive Oil Consultant Certificate from the Italian Culinary Institute in New York, and is the author of the popular book, “The Passionate Olive - 101 Things to do with Olive Oil.”

For more information

GoEVOO is a registered trademark of The Passionate Olive, Inc. iPhone, iPod touch, and iPad are trademarks of Apple, Inc. Other company and product names may be trademarks of their respective owners.

Press Contact:

Renee Maler
PhilosophyPR + Marketing
For The Passionate Olive, Inc.

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