Your City Coupons, an Online Coupon Company, Opens for Business and Also Helps Local Charities

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The website mimics other coupon sites but with a local twist, advertisers get a free ad in the company's local newspaper, Cerritos News, boasting over 100,000 readers every week, and Your City Coupons will give 10% of its sales back to local charities.

Your City (YCC), a subsidiary of Cerritos Newspapers ( and an online coupon retailer for four years, re-launched its new-look site this past February 14.

Grabbing hold of this new emerging market, YCC will send an email to its online audience offering deep discounts on a local product or service, but with a twist; YCC will give a whopping 10% of its’ sales back to charities who sign up.

“Obviously the internet has presented many challenges to the newspaper industry”, says Brian Hews, publisher of Cerritos Newspapers, “but now there is a risk-free way to provide a win-win for everyone involved, the charities, the merchant, and local consumers.”

YCC will offer deals such as $30 worth of food for $15, a $50 spa treatment for $25, and even a whale-watching trip worth $60 for $29. Consumers go online, designate their favorite charity and purchase the coupon. When the coupon closes-typically in two to three days-YCC will total up the sales and give 10% back to all charities who were chosen during the purchase.

Community-based website
Unlike the larger national coupon websites, YCC is a local community-based website serving Cerritos, Artesia, Norwalk, La Palma, E. Lakewood, Hawaiian Gardens and surrounding communities “It is a great way for companies to connect to the local community”, says owner Jorge Chan of El Rocoto restaurant in Cerritos, “YCC does all the work for you, and you in turn get to donate 10% to a local charity. Cerritos Newspapers will even come out and publicize your donation giving your company and the charity even more exposure.”

In addition to the coupon on the website, YCC will also include Cerritos Newspapers to the marketing mix, adding an additional 100,000 local community news readers (and new subscribers), generating even more exposure. “This is something those large national websites cannot do, offer an ad in a local community newspaper group. We have a very loyal readership ready to purchase local deals, and in today’s tough competitive economic climate, you need every advantage to achieve success, the YCC model does that,” stated Hews.

New customers for merchant

So what's in it for the merchant--which might be a museum, a yoga studio or an ice cream shop? Exposure. Since the resulting revenue is not only discounted but shared (typically, 50/50) with YCC, the vendor may see incremental sales. But it now has customers who might never have thought of patronizing the business. YCC will get its offers in front of eyeballs by buying ad space through Google and Facebook and via the word of mouth of its subscribers and loyal readers of its’ newspaper. “We want to do for local e-commerce what Amazon did for normal consumer goods," Hews said.

Landing a YCC deal, can put a small business on the map. When Five Guys Cerritos first opened, YCC offered free fries and owner Phil Ratner was impressed. “We had over eighty people come in with the coupon, this system works. We look at this as incredibly effective advertising."

Easy fundraising for local charities, non-profits and schools

“We have contacted over 100 charities and told them of our new website”, said Hews, “I can tell you, with the current economic climate, they were very excited and eager to participate.” A coupon that charges $15 will generate $1.50 for a charity. Multiply that out to one hundred, or even one thousand and the donations can add up very quickly.

“Every dollar helps in this environment," said Monique Rodriguez, public relations manager for Presbyterian Intercommunity Hospital in Whittier, “YCC gives you the ability to raise funds for your favorite charity and have a good time while doing it.”

YCC will help local schools too. “Our goal is to get every school in the area to sign up, right down to the individual classroom”, said Hews, “having kids go through elementary and middle school, I know how tough it was for teachers, most spending their own money on supplies. YCC will give users the ability to designate Mrs. Smith’s fourth grade class at Fedde for donations from coupons”.

“We are very excited, said Nick Nicolaides, sales manager for YCC, “there's never been anything--radio, TV, newspaper, whatever--that could generate small business sales so quickly, and to add the donation factor creates a website that will-as our sales-mark states-Give back to charity one coupon at a time”.

Charities, non-profits, and schools interested in participating can contact Your City at 562-407-3873 or online at

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Brian Hews

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