Lorél Partners With King of Prussia Mall With A Mobile Shopping Application

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Providing a branded King of Prussia Mall iPhone Application designed to make shopping more convenient while navigating through the mall’s 400 stores.

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We are pleased to partner with the King of Prussia Mall and helping to bring to market a consumer friendly iPhone mobile application that engages the shopper and encourages them to spend more time at the Mall.

Lorél Marketing Group (Lorél), a full-service marketing agency, today announced that it has partnered with the King of Prussia Mall, bringing to market a King of Prussia Mall branded mobile application. The King of Prussia Mall mobile application is designed to enrich the consumer’s shopping mall experience by bringing everything the mall has to offer within a single mobile application that is fun and easy to use.

The King of Prussia Mall iPhone application provides consumers with shopping essentials such as an interactive mall map, suggested parking location, a store locator, and current deal finder. The iPhone mobile application, which is available from the Apple App store, makes shopping at the King of Prussia Mall more fun and convenient. The King of Prussia Mall iPhone application has been designed to be simple and intuitive for every shopper to use.

“Providing such a technologically innovative tool to help our customers find shopping more convenient, more accessible for them is the primary purpose behind this. And we feel like convenience is even more important these days,” says Kathy Smith, King of Prussia Mall.

“We are pleased to partner with the King of Prussia Mall and helping to bring to market a consumer friendly iPhone mobile application that engages the shopper and encourages them to spend more time at the Mall,” says Carl Rudnick, President Lorél Marketing Group.

The King of Prussia Mall iPhone application has been tightly integrated with the King of Prussia Mall website. This allows all stores and mall information within the app to be dynamically updated; while supporting the King of Prussia Mall’s uniquely branded, shopping experience.

The King of Prussia Mall mobile application offers a number of engaging, interactive shopping features; each providing the user with a more comprehensive, efficient, and entertaining shopping experience.

Floor Maps
Allows the user to navigate the mall map WITHOUT the need for GPS or WIFI. Once the shopper downloads the application, they can get interactive navigation without the service restrictions of an internet signal.

The Parking features enable the shoppers to save their parking location and then retrieve the information at a later stage. The user's GPS parking location is saved within the application, which can later be retrieved at the end of his/her shopping trip.

Store Details
An expansive list of details of all the stores in the mall is available within the application. The details include available items in the store, a caller feature, deals and events within the respective store, the closest parking lot relative to the store, the position of the store within the mall, etc. The shopper can also search for a particular store, a particular category of stores, as well as sort the stores based on the names, etc.

Events at the Mall
Retrieving details of events that are scheduled at the mall and within different stores are accessible in the application. The data is automatically updated from the server to ensure the information is always current. The stores where the events are scheduled are plotted on the map and the shopper can get all the details pertaining to the events from within the application.

Additional features
Other available features include a restaurant finder and caller, directions to the mall, weather conditions, mall email and newsletter sign up option, as well as various social sharing capabilities.

To learn more about the King of Prussia Mall mobile application, visit http://www.lorel.com/KingofPrussiaMallApp/ contact Sebastian Pistritto at 610-337-2343 or email spistritto(at)lorel(dot)com.

King of Prussia Mall is the largest shopping mall on the east coast of the United States, and is equipped with over 400 stores, and over 20 restaurants. With an array of stores such as Bloomingdale’s, Neiman Marcus, Lord & Taylor, and Nordstrom, King of Prussia Mall stands as being the nation's leading luxury retail mall.

Lorél Marketing Group is a full-service, multi-channel marketing agency in its twenty-fifth year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development, branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorél has been directly involved in mapping and motivating consumers' brand affinity and purchase activity across every marketing channel. By leveraging strategic, passionate problem solving, Lorél employs earnest collaboration. Over 70 people strong and privately held, Lorél provides the critical mass warranted to think, solve, and execute quickly across every discipline. Visit http://www.lorel.com.

Lorél Marketing Group 590 North Gulph Road, King of Prussia, PA 19406

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Sebastian Pistritto
Lorél Marketing Group
610-337-2343 ext. 256
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