Natural Training Launches Innovative Trade Show Sales Training

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Natural Training has shaken up the training industry with an innovative trade show sales training product aimed at helping teams make vital human connections at trade shows, exhibitions and events. Natural Training'[s customers including Company Cards and Grapevine Direct received a lot of benefit from the training. Natural Training is celebrating the launch with a free e-book called Selling at Seminars - 8 Tips, Techniques & Tools for Selling at Trade Shows, Exhibitions & Events". Matt Drought, Director of Natural Training explains why this training is set to become the standard for companies looking to generate maximum return for their trade show spend.

To coincide with the UK trade show season, Natural Training has just launched an innovative new sales training workshop called “Selling at Tradeshows” designed to help sales teams sell more at trade shows and exhibitions. Rather than focus on traditional trade show training methods, the workshop showcases the latest thinking in human behaviour, aimed at helping sales teams make speedy, yet valuable connections with wandering trade customers.

Selling At Tradeshows is a hands-on 4 or 8 hour sales training workshop designed for teams to take attend a week before the event in the proximity of their stand (if available) or in a training room. The unique methodology is built around four key principles: “Attract”, “Engage”, “Challenge” and “Close”. The workshop is simple, effective and geared towards obtaining maximum return from your next trade show investment.

Director of Natural Training Matt Drought said that the market is ready for a new trade show training product: “Trade show and exhibition season is officially open in the UK right now. When utilised effectively trade shows can be an extremely beneficial source of leads and revenue. However when you wander around a trade show you quickly realise that there is a ‘sameness’ of approach with most teams. Questions such as ‘Can I help you?’, poor body language and lack of insight into human behaviour results in trade show delegates wandering straight past the stand because they are desensitised to the same tired old techniques. Your selling efforts and indeed your stand may blend in to everything else like wallpaper. This is a large cost to your business.”

Natural Training’s “Selling at Tradeshows” workshop has been rolled out recently to Grapevine Direct and Company Cards and was extremely well received. Sales and Marketing Manager Sarah Sherman said that it is “Excellent - a great crash course in exhibition selling. The workshop is very informal and relaxed, covering some really good questioning techniques and responses to objections. I really like the opening technique created to bring prospects on to the stand.”

To celebrate the launch, Natural Training has produced a free e-book called “Selling at Tradeshows – 8 Tips, Techniques & Tools for Selling at Trade Shows, Exhibitions & Events.”

To obtain your copy, please visit and click on the link, or email hello(at)naturaltraining(dot)com.

Natural Training
Natural Training, a sales training company based out of London and servicing the world. Natural Training focuses on developing the natural style of sales people with innovative, full immersion sales training courses that deliver outstanding ROI. For more information about the Selling At Tradeshows course, visit Matt Drought is Managing Director of Natural Training, the award-winning IT sales training firm. Phone: +44 (0) 20 7613 7830

Company Cards
Company Cards ( are the UK’s leading supplier of short run plastic cards, producing products such as Membership Cards, Identity Cards, Loyalty Cards and RFID Cards. Company Cards underwent Natural Training’s “Selling at Exhibitions” training in 2011.

Grapevine Direct
Grapevine Direct ( sources affordable quality wines from smaller, independent producers and brings them to the public. Managing Director Matt Cole underwent Natural Training’s “Selling at Exhibitions” training in 2010.

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Matt Drought
Natural Training
+44 (0) 20 7613 7830
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