NPI Partners with Maxwelton for U.S. Distribution

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NPI (http://www.nutricompany.com), one of the largest privately held companies in the nutraceutical industry, has announced its partnership with Maxwelton for distribution of SunShots® in the U.S. marketplace.

NPI (http://www.nutricompany.com), one of the largest privately held companies in the nutraceutical industry, has announced its partnership with Maxwelton for distribution of SunShots® in the U.S. marketplace.

SunShots® is a brand from the United Kingdom, providing convenient and affordable sun protection for families on the go. The company’s partnership with NPI will focus primarily on distribution of its sunscreen products to convenience stores.

“We are thrilled to work with Maxwelton, a company that provides a great product which is convenient for families to pick up at their local corner mart, whether on their way to the beach or for a day of hiking,” said Mitch Gould, Director of Global Operations for NPI. “We feel that there is a lot of potential for this product to have a large impact in the American marketplace.”

SunShots® offers an alternative to the large, expensive bottles of most leading sun protection brands, which do not allow for flexibility in their use. In addition most bottles of sunscreen experience a deterioration of SPF protection when used infrequently, meaning that families either have less protection or are forced to throw out their half-used large bottles.

The pocket-sized tubes and single-use pouches of SunShots® offered by Maxwelton on the other hand, have a long-lasting, paraben free, UVA formulation: offering a fresh delivery of sunscreen and are perfect for an active outdoor lifestyle. Its packaging also reduces waste by using considerably less material than other brands.

“SunShots® not only provides great protection from UV rays, but also saves families money and reduces their impact on the environment,” Gould said. “This product is sure to be very competitive nationwide.”

NPI (Nutritional Products International) provides sales and marketing solutions for worldwide companies, enabling them to be successful in the American marketplace. The company maintains strong relationships with key buyers all over the U.S., providing foreign brands with a fast track to the world’s most important market.

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