Fred Meyer Adds Hiball Sparkling Energy Juices Chainwide

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Energy Drink Pioneer Brings More Good Energy to the Pacific Northwest

“We are excited that Fred Meyer now has both Hiball product lines,” said Todd Berardi, Hiball Founder and President. “Their early support for our Sparkling Energy Water line has helped Hiball to develop a very passionate fan base in the Pacific Northwest.

Hiball Inc., a pioneer in the energy drink category, has expanded its relationship with Fred Meyer Stores in the Pacific Northwest. Hiball Sparkling Energy Juice drinks will now be available in all 130 Fred Meyer Stores through the chain's Nutrition Center.

"We are excited that Fred Meyer now has both Hiball product lines," said Todd Berardi, Hiball Founder and President. "Their early support for our Sparkling Energy Water line has helped Hiball to develop a very passionate fan base in the Pacific Northwest. With the addition of our lightly-sweetened Sparkling Energy Juice drinks, Fred Meyer shoppers will be able to enjoy the good energy of a Hiball, with just a touch of sweetness and flavor, thanks to the addition of organic sugar and all-natural juice."

Hiball Sparkling Energy Juice drinks contain only 16 grams of organic cane sugar and 70 calories per ten-ounce bottle. The juices will join Hiball's flagship line of Sparkling Energy Waters in Fred Meyer stores throughout Oregon, Washington, Idaho and Alaska. Flavors include Wild Berry, Cranberry Apple, Orange and Lemon Lime.

Hiball Sparkling Energy Waters are the only energy drinks made without sugar or artificial sweeteners and contain only 10 calories per bottle. Hiball's line of energy-infused beverages is completely free of preservatives and made with purified sparkling water, a proprietary blend of taurine, guarana, ginseng, B vitamins and natural caffeine.

About Hiball Energy:
Founded in 2004, Hiball Energy is the pioneer of a new kind of energy drink: refreshing, sparkling energy waters and juices. Hiball Energy is sold nationally at Whole Foods Market, Safeway, Hannaford, Shaw's, Stop & Shop, Giant Landover, Giant Eagle, HEB, Earthfare, The Fresh Market, Sweetbay, Haggen, Bristol Farms, Foodtown, and Henry's as well as independent grocery retailers across the US and online at amazon.com. Hiball Energy is distributed through UNFI, Kehe/Tree of Life, DPI, Nature's Best, Haddon House, Soda Express (OR), Palo Alto Egg (Nor-Cal) and Brandbridge (Canada). Please visit us at http://www.hiballenergy.com. Follow us on Twitter @hiballenergy or become a fan on Facebook: http://www.facebook.com/hiballenergy

About Fred Meyer:
Fred Meyer Stores, based in Portland, Ore., offers one-stop shopping at its 130 multi-department stores in four western states. Nearly 30,000 Fred Meyer associates help customers fill their food, apparel, and general merchandise needs in Alaska, Idaho, Oregon and Washington. Stores range in size from 65,000 to 230,000 square feet and carry more than 200,000 products under one roof. Fred Meyer donates more than 4 million pounds of food each year to food banks in its four-state market and contributes more than $4 million each year to communities across the Northwest through grants from the Fred Meyer Fund as well as product donations, cash donations and sponsorships. Fred Meyer Stores is a division of The Kroger Co. (NYSE: KR). For more information, please visit our Web site at http://www.fredmeyer.com.

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Todd Berardi
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