Drive Action Digital Expands with New Managing Partner

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Christopher Dessi to join Founder, and Managing Partner Anthony Zarro

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Drive Action Digital, LL (http://www.driveactiondigital.com), market leader in digital marketing, continues its rapid growth by opening a Westchester, New York office and appointing Christopher Dessi as Managing Partner. Founder and managing partner Anthony Zarro has been the sole proprietor of his organization until now. Drive Action Digital offers advertisers digital marketing consultation focusing on social media and search engine marketing.

Prior to joining Drive Action Digital, Dessi most recently served as director of sales for Buddy Media, and has held several senior executive roles in the online industry, including Zanox, Epic Advertising, Responsys and Mediaplex, a division of ValueClick.

Dessi earned a bachelor's degree in Psychology from Loyola University in Maryland and launched his career at Time, Inc.'s Book of the Month Club. During his tenure there, he earned a Master of Science in Direct Marketing from New York University.

Chris is often called upon as an expert commentator in television and print. He’s a regular contributor on Fox Television. He has led social media programs for the National Hockey League, Washington Redskins, Michael Kors, TJX, Rand McNally, Signature Styles, Saks Fifth Avenue, Geico, Bealls Department Stores, Childfund International, Stila Cosmetics, Redbox and Travelzoo to name a few.

Anthony Zarro, Drive Action Digital (http://www.driveactiondigital.com) founder and Managing Partner commented: "Drive Action Digital welcomes to its ranks an industry veteran. Chris has extensive industry experience, sales leadership qualities and an impressive history of achievements in the rapidly growing social media world. We're confident that this addition to our management team aligns with our vision and values and will continue our success in the digital ecosystem."

Dessi will spend much of his time cultivating new customer relationships, partners and employees. "Having known Anthony personally, and being aware of his sterling reputation in the digital marketing industry, I was extremely attracted to partnering, and working toward our shared vision of Drive Action Digital. I’m thrilled to join forces," said Christopher Dessi, newly appointed Managing Partner at Drive Action Digital. "Anthony and I are cut from the same cloth personally and professional. We both have a passion for digital marketing - no one else can offer a combination of my social media acumen coupled with Anthony’s search engine marketing expertise, Anthony has created a very special organization that I’m thrilled to be a part of”

About Drive Action Digital (http://www.driveactiondigital.com)
Drive Action Digital combines the art of Social Media with the Science of Search Engine Marketing to produce the perfect storm for your brand. The web is currently playing a role in almost every buying decision we make. Regardless of where the final purchase is made, your customers are going to the web for information. The rapid growth of social media has altered consumer behavior and many successful companies are trying to figure out how to incorporate these behaviors into their buying process. This is where we can be a valuable partner to your business. We understand these new marketing channels and can show you how to seamlessly integrate them into your buying cycle.

Drive Action Digital (http://www.driveactiondigital.com) was founded in 2008 by founder and managing partner Anthony Zarro.

Anthony has over 20 years of professional experience. The last 11 years of his career have been focused on developing and delivering interactive marketing solutions in an agency capacity for Fortune 500 type clients. Acting as a trusted business adviser for clients, he has worked diligently to diagnose and solve the business challenges that organizations posses with their online marketing strategy. Zarro’s experience in online marketing with specific expertise in advanced search engine marketing and natural search optimization has afforded him the opportunity to help fortune 500 size clients integrate their interactive marketing programs to achieve greater levels of success. His technology experience has been instrumental in the development of proprietary tracking, reporting and bid management for search engine marketing programs. Clients feel like they have a true partner as they work toward meeting their online business objectives. Anthony has worked with some great clients over the years including Sony Electronics, American Express, Consumer Reports, Turbo Tax, Fidelity Investments and the Bermuda Department of Tourism.

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