WCIX.NET Launches STB Advertising an IPTV Advertising Platform that Marks a New Era of Effective and Affordable TV Advertising

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STB Advertising introduces an unprecedented resource for publishers seeking to maximize the revenue potential of every piece of content, content owners needing a low barrier to entry into the potentially lucrative IPTV market, and for advertisers requiring precision targeted marketing capabilities to maximize advertising budget ROI.

“Working with STB Advertising has provided us with an extra revenue source, through their high quality delivery of pre-roll ads into both our live TV and VOD programming,” said Sajid Sohail, CEO of JadooTV.

WCIX.NET, a leading provider of business connectivity, IPTV and Content Delivery Network (CDN) services today announced STB Advertising, a new service poised to become the premiere IPTV advertising platform.

STB Advertising introduces an unprecedented resource for publishers seeking to maximize the revenue potential of every piece of content, content owners needing a low barrier to entry into the potentially lucrative IPTV market, and for advertisers requiring precision targeted marketing capabilities to maximize advertising budget ROI.

IPTV is rapidly emerging as the preferred TV viewing option by overcoming the limitations of traditional broadcast and cable TV. IPTV provides a more interactive, personalized and virtually limitless content viewing experience.

“IPTV demand is revolutionizing the content delivery spectrum,” said Dennis Nugent, president of WCIX.NET. “No longer are home viewers sitting back to watch whatever is on their cable or local broadcasting channels. And with STB Advertising, our Advertisers will no longer have to sit back and wonder whether their messages are getting through. They realize their target market is actively watching their ads.”

STB Advertising supports an eco-system for ad insertion that is user-initiated. In order for the viewer to see the desired content they must view the TV ad first. STB Advertising helps IPTV Service Providers create and sell ad inventory online, through direct sales, as well as tie-in to multiple 3rd party advertising platforms to maximize revenues.

In addition, advertisers can target multiple factors including geography to the City level, language, content category (news, sports, entertainment, music, cooking, etc), as well as time of day/week. STB Advertising also provides VAST Compliant, trackable ad delivery.

For smaller business with limited production capabilities, STB Advertising offers quick and easy TV video ad productions services.

“Working with STB Advertising has provided us with an extra revenue source, through their high quality delivery of pre-roll ads into both our live TV and VOD programming,” said Sajid Sohail, CEO of JadooTV. “They have enabled us to incorporate highly personalized and targeted ads for a vast and diverse South-East Asia audience.”

STB Advertising services are currently available at STB Advertising.com. Advertisers can contact STB Advertising at advertisingsales(at)STB Advertising(dot)com or through its innovative, self-service online ad store. With its 24x7 online store, customers can place insertion orders in a matter of minutes.

About STB Advertising
STB Advertising.com is a leading IPTV ad integration service, serving up millions of ads to connected viewers. STB Advertising.com is the premier choice for small, medium or large businesses to advertise with cost effective, targeted ads to an ever-expanding IPTV market.

About WCIX.Net, Inc.
WCIX.Net provides a broad range of business connectivity, internet bandwidth, IPTV, and Content Delivery Network (CDN) services to clients throughout the US and Europe. The WCIX.Net team has provided reliable, value-driven, large-scale Internet connectivity since 1995.

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Dennis Nugent
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