Pink Elephant & Hornbill Announce "ITSM Extreme Makeover 2011"

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Today in a joint effort Hornbill Service Management and Pink Elephant are announcing the launch of “ITSM Extreme Makeover 2011”. This initiative involves Pink Elephant and Hornbill working with GamingWorks and Loyalist Certification Services to deliver an extreme makeover for a deserving IT practitioner organization.

This is one of the most exciting projects we've ever embarked upon at Pink!

Today in a joint effort Hornbill Service Management and Pink Elephant are announcing the launch of “ITSM Extreme Makeover 2011”. This initiative involves Pink Elephant and Hornbill working with GamingWorks and Loyalist Certification Services to deliver an extreme makeover for a deserving IT practitioner organization.

Why “extreme makeover’? Whether fashion, body or property, an extreme makeover sets out to transform someone, or something, from mediocre to stunning, usually in a relatively short period of time.

Each participating IT service provider will donate products and services with a total combined value expected to exceed at least US $250K. The objective of the extreme makeover is to show how an IT Service Management (ITSM) organization can be transformed using best practices and good program management. Over a 12-month period it is expected that measurable value can be achieved.

"This is one of the most exciting projects we've ever embarked upon at Pink!” says Pink Elephant president David Ratcliffe, adding that the project will get major worldwide attention. “Documenting the whole journey as we go, we're going to let the world see – in a very public way via social media – how we go about helping an organization improve their ITSM operation and deliver real positive results to their business. As far as we know this is a first-ever in the IT industry.”

“ITSM Extreme Makeover brings together a prestige team of partners to prove that IT Service Management can truly deliver value when an organization is focused on doing the right things” said Patrick Bolger, Chief Evangelist at Hornbill Service Management. “This is a fantastic opportunity for the chosen organization. The partners are donating world-class IT Service Management education, process definition and tools, free of charge. By registering on the project website, other IT organizations can follow the project and learn from our approach. We’re delighted to offer our software and services to such a worthy project.”

The chosen organization will be announced after the application submission deadline on April 8, 2011. The organization’s journey will be chronicled and shared across the globe on video, blogs and social networking sites throughout the following 12 months. The outcome will be presented for the world to see at Pink Elephant’s 16th Annual International IT Management Conference & Exhibition, February 19-22, 2012 in Las Vegas. Organizations wishing to apply should visit http://www.itsmextrememakeover.com.

About Pink Elephant

Founded in 1980, Pink Elephant is the leader in providing IT Service Management best practice services. Operating in many locations across the globe including the USA, Canada, Mexico, Brazil, the UK, Netherlands, South Africa, Hong Kong, Malaysia & Singapore, Pink Elephant is the world’s #1 supplier of ITIL® and IT Service Management conferences, education and consulting services.

For more information about Pink Elephant, visit http://www.pinkelephant.com.

About Hornbill Service Management

Hornbill develops and markets Supportworks: platform technology and applications for IT Service Management and business helpdesks. Hornbill's software enables its customers to provide excellent service and support, while benefiting from the economies of service desk consolidation on a single technology platform.

Hornbill was founded in 1995 and has offices in London and Dallas. Hornbill has earned many industry accolades including; Service Desk Institute "IT Service and Support Technology Supplier of the Year", "Best Business use of Support Technology" with Sharp Electronics and "Support Excellence Award for Smaller Helpdesks" with Camelot.

For more information about Hornbill visit http://www.hornbill.com.

For further information, please contact:

Kara Block
Marketing Department
Pink Elephant
Toll Free: 1-888-273-7465, Ext. 353
E-mail: k.block(at)pinkelephant(dot)com

ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.

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Christopher M Dancy

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