Home Care Provider Announces New Brand Name and Regional Expansion

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Organization growing to meet demand for quality senior caregiving as baby boomers hit retirement age

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“Cerna’s services play an important role in maintaining independence for persons with Alzheimer's disease and related disorders,” said William Rodman Shankle, MD, MS, founder of the The Shankle Clinic and a neurological specialist in Alzheimer's Disease.

A Home Care and Nursing Services company based in Irvine formerly known as ProStar Healthcare, has rebranded as Cerna Healthcare (cernahealth.com). The company also announces it has expanded its footprint to include the Greater Dallas area.

Cerna Healthcare specializes in care services for the elderly with injuries and diseases of the brain. The most requested offering is its Level II service with cognitive and physical stimulation, among other services specifically catering to patients with Alzheimer’s, Dementia, and Parkinson’s as well as stroke victims.

“Cerna’s services play an important role in maintaining independence for persons with Alzheimer's disease and related disorders,” said William Rodman Shankle, MD, MS, founder of the The Shankle Clinic and a neurological specialist in Alzheimer's Disease and Related Disorders (ADRD). “In addition to providing companion care, they work with each patient to develop a program of mental and physical stimulation that gives individuals a sense of purpose and can improve their abilities.”

Care giving is one of the fastest growing industries in healthcare, according to several reports. By 2012, there will be more than 40 million Americans over the age of 65, and over 70 million by the year 2030. By that time, 1 out of 5 people in the U.S. will be potential clients for home healthcare .

“Our deeper level of services that go beyond basic home care is spearheading the company to the next level in our growth,” said Chief Executive Officer Nick Payzant. “As we quickly expand beyond Southern California, we had to migrate to a new brand that was clearly different than other healthcare providers, particularly in the western United States.”

Cerna Healthcare has administrative staff in Irvine and Texas. The company currently provides services in Orange County, Los Angeles, the Inland Empire, North San Diego as well as Dallas.

About Cerna Healthcare
Cerna Healthcare provides in-home and onsite care, coordinated care and nursing services. Founded in 2008, Cerna is a leading provider of Level II Home Care services, which includes cognitive and physical stimulation for patients that play an important role in recovery for those returning from a hospital stay, have an impairment due to Alzheimer’s, Dementia, Parkison’s, and Stroke or suffer from general aging issues. Cerna Healthcare services are available in areas throughout Southern California, San Diego and Dallas. Client support is available 24 hours/day by calling 877-577-6782. For more information, visit cernahealth.com.

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Sandra Bernardo - Public Relations

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