i5 web works Launches New E-commerce Website for Bec and Chelle Candles

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New website for Bec and Chelle improves sales of home fragrance products.

i5 web works (http://www.i5ww.com) prides itself on building websites that are not only informative and visually appealing, but also a powerful marketing tool that drives sales. The company's most recent website to develop and host is for Bec and Chelle Candles, http://www.becandchelle.com, which showcases the company's inspirational candles, pillars, reed diffusers and tins. Combining a custom design, sophisticated architecture and the latest e-commerce software, the new website provides an engaging experience and user-friendly sales process.

According to Carita Weaver, co-founder and partner of i5 web works, the new e-commerce website is instrumental in expanding Bec and Chelle Candles online presence and increasing sales from each of its target markets, which includes consumers, wholesalers and commercial customers.

"We kept the end result in mind when designing the new website for Bec and Chelle Candles, incorporating an uncomplicated navigation with the most appealing images and descriptive content that entice the visitor to purchase," explains Weaver. "Once they arrive at the shopping cart, our e-commerce software makes the sales process quick and seamless."

The home page provides an overview of the company's home fragrance products and strategically directs customers to other sections of the website. The company's primary product categories - candles, pillars, and reed diffusers - are displayed in individual categories, by collection, with detailed descriptions and prices. A separate 'Shop With Us' section displays product categories and gives customers another way to shop online. A section for wholesalers provides information about retail sales and account log in for wholesale ordering. The 'Private Label' section is for manufacturers and commercial customers looking for customized home fragrance products. Contact information is conveniently located on every page, as well as a dedicated 'Contact Us' section with location and e-mail form for general inquiries.

Bob Mueller, owner of Bec and Chelle Candles, admits they were reluctant at first to make the investment required to secure a top-notch website. "We had an existing website and it wasn't getting that much attention, so we were skeptical about how much we would benefit from a new site," says Mueller. "As i5 web works led us through the process we began to see how different the new site would look and how much more useful it would be for our customers. The excitement within our company really began to grow as the site came together. In the end, our expectations were exceeded and we are pleased to have a website that is consistent with our vision and accurately reflects the image of our products."

For more information about i5 web works e-commerce websites and other services, go to http://www.i5ww.com or call 888-893-7519.

About i5 web works
i5 web works provides Search Engine Optimization, Internet Marketing, Site Management Programs, including website design, maintenance and hosting services to a wide variety of businesses from its headquarters in the Dallas-Fort Worth area. They understand the application of Internet marketing services, pay per click advertising, search engine optimization and social media for your business. Creating an Internet presence requires an in-depth understanding of natural search engine optimization techniques and supporting Internet marketing programs. They take their tagline of Be Found! to heart. Celebrating its 10th anniversary in 2011, i5 web works has the experience and ability to execute these programs.

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Michael Burns
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