FranchiseProcess, LLC, The Franchise Industry’s First – Socially Engaged Lead Management – Announces New Board of Advisors

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Gregory A. Longe and Bill Blackmon, two esteemed franchise industry veterans and thought leaders join FranchiseProcess

...they provide innovation like we've never seen before. Their launch is simply the tip of the iceberg.

FranchiseProcess, LLC, a new entrant into the Franchising industry and provider of the industry’s only socially engaged lead management solution, is pleased to announce the appointment of two franchising industry leaders, Gregory A. Longe and Bill Blackmon, to their Board of Advisors. They will help guide FranchiseProcess with strategy, sales and product strategy.

“We heard loud and clear from the franchising industry that it is one built on trust and experience,” says Tom Hochstatter, co-founder of FranchiseProcess. “We immediately set out to find the brightest and most trusted industry leaders and ones that shared our passion for innovation in franchising. Greg and Bill are brilliant thought leaders and to be honest we count ourselves lucky to have them join us.”

Gregory A. Longe is Managing Partner and Founder of AFS Group of Companies, a franchisor headquartered in Warren, Michigan. AFS serves a number of brands with 250 units including: Dryer Vent Wizard, Rooster's Men's Grooming Center, HandyPro, Wood Renew and All American Decorative Concrete. Prior to AFS he served as the President and CEO of Molly Maid, Inc. and Mr. Handyman International, LLC, both Service Brands International (SBI) franchise companies.

“The early era of the Internet usage and web 2.0 online services is now behind us. In order to grow our brands at AFS and the industry on whole we need to embrace the pending changes.” Greg continues, “The FranchiseProcess team, coming from outside the franchise industry, has been tracking these trends and with their technology and Internet backgrounds they provide innovation like we’ve never seen before. Their recent launch is simply the tip of the iceberg.”

Bill Blackmon, based in San Antonio Texas, has been a FranChoice Franchise Consultant for the past 10 years in addition to a Money Mailer franchise owner in Austin Texas states, “After 20 plus years in franchising as a multi brand franchise owner and Franchise executive I was amazed to see such advancements from a group outside our industry. FranchiseProcess provides the content and systems for the franchise prospect to move through a franchisors process with tremendous speed and education. This system is unmatched in the industry today. The prospect gets what they need when they want it and engage folks like me when they really want my help.” Further he adds, “This seemingly simple innovation will broadly appeal to the next generation of franchise owner candidates. I am excited to be a part of the FranchiseProcess Board of Advisor team.”

Especially in franchising, it is critical to first have a savvy business owner candidate; next demonstrate they are willing to follow a model; and finally prove they have the resources to move forward. FranchiseProcess identifies these elements and delivers these quality leads to franchise brands and brokers. FranchiseProcess’ first release is a socially engaged lead management process solution, free to the franchise prospect to use for an unlimited number of business opportunities. In addition, FranchiseProcess will:

  •     continue to fill out its comprehensive and objective content areas with leading information on business ownership;
  •     launch ratings and reviews for each franchise concept that it lists – bringing new levels transparency and engagement; and
  •     include a social-networking styled directory of professional service providers that aim to serve these aspiring franchise business owners.

More About FranchiseProcess offers a franchising business prospect or budding entrepreneur a socially engaged lead management destination to learn about business ownership; self manage, and self pace their due diligence process; and engage with franchisor brands, brokers, and service provider professionals on their own terms. Franchisor brands and brokers, in turn, receive highly qualified franchise candidates that are proving they can sustain a successful business by engaging with FranchiseProcess. Everyone within FranchiseProcess is or has been a business owner themselves and fully understands the needs of the aspiring business owner. Learn more at:

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John Delaney
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