Downtown West Orange Alliance Approves Online Promo Video Grant Program

Share Article

Online Video Marketing Grant Program to pay half the cost of production for a web video ad for local marketing of Special Improvement District businesses in West Orange, New Jersey.

Denise Esposito, Executive Director of the The Downtown West Orange Alliance located in West Orange, New Jersey, announced a Grant Program that will pay half the cost of production for online video advertisements for businesses in the Special Improvement District (SID). The Alliance found that web video marketing would be an affordable and effective way to aggressively attract new customers to the Main Street and Valley Road Business District.

The Vidoovy.comSM video production service that will create the small business videos will also include a search engine optimized distribution effort to insert the finished videos into the local online search process of prospective customers in order to increase foot traffic and sales. The videos will be distributed through multiple free video hosting platforms including YouTube, Google Places, Daily Motion, Metacafe and with appropriate tags to take advantage of the increasing frequency of local online search queries conducted by prospective customers on search engines such as Google and Bing.

A pilot video created for Schneider Hardware in West Orange resulted in new customers entering the store and specifically mentioning the video within 1 week of its release. is a hyper local advertising service of Direct Ignition, LLC and was created by Patrick Sutherland, an award winning veteran of the New York City advertising industry with close to 20 years experience creating big budget commercials for America’s leading marketers. Mr. Sutherland created to bring his knowledge of effective online video advertising practices to Main Street businesses at an affordable price in order to level the playing field between these small businesses and their larger competitors.

To learn more details about the video production services described here please visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Patrick Sutherland

Email >
Visit website