A Meaningful Encounter: Laura Ashley and People Tree Collaborate on New Collection

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Old meets new and makes it as beautiful as it is worthy, as a collaboration between Laura Ashley and People Tree launches this season

Items from the Laura Ashley and People Tree collaboration are available now

Many of the best moments in fashion are a fusion of past and present - the modern flare, the Noughties tea dress, the winter maxi - and this Spring/Summer, a collaboration between Laura Ashley and ethical fashion label People Tree proves exactly why this is the case.

Laura Ashley is a company with a proud British heritage and a long history of producing fashion and homewares in irresistibly pretty prints; this year, People Tree have selected three original prints from Laura Ashley's extensive and exciting archive, re-worked them in a contemporary palette of grey, navy and pink and printed them on 100% organic cotton to create eight pieces for the coming season that are as of-the-minute as the notion of ethical fashion itself.

Two women's dresses, both priced at £85, form the centrepieces of the collection, one a
vintage-style sundress with button-front and slouchy side pockets; the other a shift shape with cap sleeves, side pockets and round neck. Upping the modern-meets-vintage vibe is an oh-so-cool jumpsuit, featuring button-front, side pockets and cuffed legs - perfect for summer barbecues and festivals when teamed with glads, huge shades and a carelessly slouchy tote.

Other pieces in the breezily cool, summery collection include a pair of flared, turn-up shorts and A-line skirt, both fabulous when paired with a tucked-in tee, plus a puff-sleeve tunic, and a fitted bodice with button-front, waist gather and flaring detail over the hips that references shapes from the Fifties - the decade in which the Laura Ashley brand was born.

At £95, the cropped jacket is the highest priced item in the range and will look effortlessly cool over jeans or as a stylish and contemporary alternative to cardigans and cover-ups in the months leading up to no-jacket-required temperatures.

As far as collaborative efforts go this is one of the most intriguing, melding gorgeous prints that beautifully capture another, less complicated time with slick styling and social concerns that are so very relevant to the world we live in now.

Available from March, the collection is remarkable for looking as good as the good it is doing - and who can ask for more than that from a fashion fix?

--ENDS--

For more information, please contact:

Paul Wells
0207 880 5116

About Laura Ashley

Laura Ashley is one of the UK's leading retailers, with over 225 stores in the UK and Republic of Ireland, plus an expanding international business offering stylish, high quality, great value women's clothing and home furnishings. In the last financial year Laura Ashley sales were £268.4 million.

As a much-loved British heritage brand Laura Ashley founded in 1953 provides a source of design-led items, good-quality yet accessible fabrics, wallpaper, furniture, lighting and home accessories and women's fashion.

The company also offers an excellent level of services including an array of bespoke options for the home, including made to order upholstery in a choice of over 100 fabric options, made to measure curtains & blinds and a comprehensive Design service.

Laura Ashley has growing franchise operations all over the world, including the Far East, Australia, Scandinavia and South America, as well as increasing numbers of licensing projects for products including carpets, eyewear, scarves and bedlinen.

In addition to an increasing portfolio of store Laura Ashley also offers a mail order service and internet sales at http://www.lauraashley.com.

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Paul Wells
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