Ready-to-Use Product Information for Mobile Marketing

Share Article

Free images and nutritional data from Kwikee’s expansive library are now available for mobile apps and the mobile web.

The market is shifting to include mobile as part of an integrated marketing strategy, be it an app or the mobile web, and we are prepared to offer the same content through a seamless delivery system.

MultiAd’s image and data distribution solution for the consumer packaged goods industry, Kwikee®, is now able to feed free image and data content directly to retailers, manufacturers, brokers and developers for populating mobile apps.

“For over 40 years, we’ve been providing the retail trade community with free image and data content for marketing and merchandising applications,” said Randy Burd, Kwikee product manager. “The market is shifting to include mobile as part of an integrated marketing strategy, be it an app or the mobile web, and we are prepared to offer the same content through a seamless delivery system.“

Using XML technology, Kwikee is able to deliver content from its 500 manufacturer clients in the consumer packaged goods industry, including Kraft Foods, Coca-Cola USA, MillerCoors, Hormel Foods, Johnson & Johnson SLC, Unilever and ConAgra. This technology is already being utilized to fulfill the content needs of e-commerce companies and to assist manufacturers in populating their consumer sites.

Shopwell, a free food information site, utilizes content from Kwikee to inform consumers about the food they are purchasing. Images and data are synched daily to their site, minimizing production time while ensuring information is current. The same content is also used to populate Shopwell’s mobile app.

With apps being developed by retailers and manufacturers daily, whether for informational purposes, coupons or mCommerce, the need to have accurate content is growing and MultiAd is ready to meet the needs of developers, retailers and manufacturers alike.

About Kwikee
Kwikee helps consumer goods manufacturers manage and distribute branded content for internal purposes and to the retail trade for use in marketing, shelf management, presentation, e-commerce and mobile applications. Kwikee content is available FREE of charge for approved users by registering at kwikeesystems.com (additional fees may apply for XML delivery).

About MultiAd
Since 1945, MultiAd has been a leading provider of advertising products and services with a progressive, client-centered approach. MultiAd offers a portfolio of solutions designed to increase productivity and revenue including: cross-platform mobile application development, custom web application development, Creator Professional, Creative Outlet, Recas®, Kwikee®, ePublish (interactive online versions of print publications) and several self-service advertising solutions. For more information on MultiAd, visit multiad.com.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rachel McMenimen

309.690.5231
Email >
Visit website