Working with GreenMyParents enables us to reach teens who are environmentally aware, social media savvy and highly motivated to change the world. That's a potent combination.
San Francisco, CA (PRWEB) March 1, 2011
Recognizing the growing influence of teenagers in creating environmental awareness and accelerating change, today GoodGuide, a provider of scientific ratings about the health, environmental and social performance of products and companies, announced a partnership with GreenMyParents, an organization that enables teens to teach their parents how to save money and lead their family’s transformation to smarter, sustainable ways of living.
Thousands of teens in the GreenMyParents network are being mobilized to use GoodGuide's sustainable shopping tools to transform the purchasing habits of their families.
GoodGuide's award-winning mobile app enables consumers to scan product barcodes both in their homes and in the shopping aisle to instantly see how well those products rate on a 1 to 10 scale for health, environment and social performance. To date, GoodGuide has rated over 100,000 consumer products across 170 product categories. Armed with GoodGuide's mobile app, teenagers will be tasked with numerous assignments and family activities at home, school, work and around town to steadily improve their family’s shopping habits by increasing the overall GoodGuide rating of their purchases.
As the campaign progresses, teens in the GreenMyParents network will report on GoodGuide's website about their efforts to transform their families toward smarter, healthier shopping habits and better choices for the planet. "Teens are a vital catalyst for change. Our aim is to equip them with tools to accelerate and amplify their efforts,” says Josh Dorfman, GoodGuide's Vice President of Marketing. "Working with GreenMyParents enables us to reach teens who are environmentally aware, social media savvy and highly motivated to change the world. That's a potent combination."
Says Tom Feegel, founder of GreenMyParents, “Whether it is with GoodGuide, consumer electronics or other cool stuff, so often it is the kids in a household that adopt new technologies that make life easier, entertaining and more fun for their families. It is wonderful to see youth that are leading GreenMyParents also embrace the tools that will help their parents understand the facts about a safer, more responsible and more profitable lifestyle at home. We are thrilled to put GoodGuide to work and its new offerings to the test as we help families lead smarter, better lives.”
Says Jordan Howard, 18, editor of GreenMyParents, “I am excited to use these tools to challenge my parents to be healthier and more sustainable, and to save more money. I look forward to challenging my friends to do the same for their parents, and to collaborate to help GoodGuide create new, even better, ways to rate products and services and put them to work! I think every kid should make sure their parents know the facts about what they bring into their homes, use throughout their lives, and especially what they put into their body!”
GoodGuide is the most comprehensive source for science-based ratings of consumer products and companies based on their environmental, health and social performance. Ratings are available on GoodGuide.com and through GoodGuide's award-winning mobile app which enables consumers to scan product barcodes while shopping to instantly view ratings right in the shopping aisle. GoodGuide's science team, comprised of experts such as chemists, toxicologists, nutritionists and life cycle assessment analysts, has rated over 100,000 consumer products ranging from personal care and baby food to cell phones and home appliances.
GreenMyParents is a revolutionary, nationwide program to help young people teach their peers and parents how to work together to help the economy, earn money at home, and save the planet through simple, everyday actions. Launched in 2010, this movement enables youth to bring their insightful perspective on how to reduce their parents’ use of resources and save money at home to make a huge difference in saving the planet and securing their future. The program is based on the book titled “GreenMyParents,” a widespread Twitter, Facebook and social media campaign, and youth hosted public “workshops” across the country. Domtar, the sustainable paper company, is a founding partner of GreenMyParents.