AppliedSensor Indoor Air Quality Sensor Integrated into Reckitt Benckiser’s New Air Wick FreshMatic Odor Detect Products

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First smart spray devices use intelligent air quality sensors to detect unpleasant odors and keep homes smelling fresh

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Smoke, fumes, cooking odors and human bio-effluence can change the 'perceived quality' of the air. AppliedSensor’s iAQ sensor signals the Freshmatic to release fragrance when unpleasant odors are detected.

AppliedSensor, a designer and manufacturer of chemical gas sensor technologies, announced that its intelligent air quality (iAQ) sensing technology is now integrated into Reckitt Benckiser’s new products under the Air Wick Freshmatic brand – the first smart spray devices that automatically release fragrance when odors are detected.

The Air Wick Freshmatic Odor Detect is designed to keep homes smelling fresh and welcoming without users having to think about it. Smoke, fumes, cooking odors and human bio-effluence can change the “perceived quality” of the air. AppliedSensor’s iAQ sensor signals the Freshmatic to release fragrance when unpleasant odors are detected. Users can choose from three adjustable fragrance levels.

“While some indoor air quality sensors only react to the level of humidity or carbon dioxide in the air, humans evaluate indoor air by how it smells,” said Heiko Ulmer, Director of Marketing and Sales for AppliedSensor GmbH. “Our ability to work with OEMs such as Reckitt Benckiser to integrate our iAQ technology in high-volumes enables us to bring smart technology to the consumer.”

About Reckitt Benckiser plc
Reckitt Benckiser (RB) is a world leader in household, health and personal care. It is a FTSE top 25 company. Since 2000 net revenues have doubled and the market cap has quadrupled. Today it is global number one or two in the majority of its fast-growing categories, driven by an exceptional rate of innovation. Headquartered in the United Kingdom, the company employs about 25,000 people worldwide, with operations in over 60 countries and sales in almost 200 countries.

About AppliedSensor
Relying on 25 years of research and development, AppliedSensor designs and manufacturers chemical sensor systems for a broad range of applications, including intelligent indoor air quality monitors, in-cabin air quality monitors for the automotive market and hydrogen leak sensors for fuel cell vehicles. The company also manufactures indoor air quality modules designed to save energy for building and home automation. AppliedSensor operates facilities in Warren, New Jersey; Linköping, Sweden; and Reutlingen, Germany. Additional information is available at http://www.appliedsensor.com.

Contacts:
Europe: Heiko Ulmer, AppliedSensor: +49 7121-514-8616
U.S.: Thomas Aiken, AppliedSensor: +1 908‐222‐1477
Media : Mar Junge, c3PR: +1 408‐730‐8506, mobile +1 408‐219‐0101

© AppliedSensor 2011. AIR WICK® FRESHMATIC® Odor Detect™ is a registered trademark of Reckitt Benckiser plc.

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Mar Junge
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