PeopleMetrics 2011 Brand Ambassador Award Winners Announced

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The First Annual PeopleMetrics 2011 Brand Ambassador Award honors those who deliver extraordinary customer service

The PeopleMetrics 2011 Brand Ambassador Award is being presented to six individuals across five different companies who consistently deliver extraordinary customer service. PeopleMetrics approach to Voice of the Customer includes an opportunity for customers to recognize specific employees who they have interacted with during a recent service experience. A "Recognition Alert" is sent to a manager when a customer mentions an employee by name for going above and beyond on their behalf.

The five winning companies were chosen based on the percentage of Customer Recognition Alerts generated. Within each of these companies, the individual employees who received the most customer recognition were identified as the award-winning Brand Ambassadors.

Successful companies of the PeopleMetrics 2011 Brand Ambassador Award (in alphabetical order) are: The Addis Group, Crowe Horwath LLP, Moss Adams LLP, Signature Flight Support, The World.

Kate Feather, EVP says, "We have found through our independent and client research that employees who are willing to go above and beyond create customers who love them. These customers, in turn, become Passionate Promoters of the company. Brand Ambassadors are a powerful reminder of how much one individual can strengthen (or weaken) the emotional tie between customers and companies." PeopleMetrics research shows Brand Ambassadors boost customer engagement levels by forming positive emotional connections with customers.

The individual winners are: Barbara Zonin (The Addis Group), Susannah Heitger and John Weber (Crowe Horwath LLP), Derek Criswell (Moss Adams LLP), Peter Landis (Signature Flight Support), and Sascha Spei (The World).

Sean McDade, PeopleMetrics CEO, says, "Every company has great people who are doing extraordinary work every day. The challenge is in knowing who they are so you can recognize them and learn from them. We hope that this award will be an incentive, not only to our clients but to other companies as well, to make a commitment to systematically seek out, recognize, and reward the internal heroes in their organizations."

About PeopleMetrics
PeopleMetrics is a leading Voice of the Customer (VOC) and Voice of the Employee (VOE) company. Their client base includes B2B and B2C companies who are committed to delivering extraordinary customer service. For more information please call Kate Feather at (215)979-8037.


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Kate Feather
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