It was a good experience working with Henninger...the quality of the spots was good and the price was right. They came through for us." -Tom Welle, Manager, Brand Advertising & Public Information for Pepco Holdings, Inc.
Arlington, VA (PRWEB) March 2, 2011
Henninger Media Services (“Henninger”), a leader in production and post-production in the Washington, D.C. area, was selected by Stanton Communications, Inc. (“SCI”), an award-winning PR and advertising firm, to produce spots for two different ad campaigns SCI developed for Pepco and Delmarva Power. A total of six spots were created over a six-week span. The television, radio, and in-theater ads were designed and created by SCI and produced at Henninger. SCI selected Henninger for its ability to produce media for multiple platforms, and turn around high-quality work on short deadlines.
The first spot is an entirely animated piece targeting audiences in movie theaters. The animated spot promotes energy efficiency. Henninger’s graphic artists worked closely with SCI’s creative team to build style frames and animatics in order to execute the project’s initial concepts. Using a little human imagination, After Effects and Maya 4-D design tools, Henninger’s graphic artists Laurie Carbery and Steve Scheiber were able to bring SCI’s illustrated frames to life. By personifying an illustrated house with a face with quirky expressions, the artists gave a personable and fun edge to Pepco’s campaign—illustrating ways to save energy in a fun and engaging manner.
A second campaign involved the scheduling, production and delivery of multiple live-action television spots. These company executive and employee spots address Pepco’s reliability enhancement plan.
Tom Welle, Manager, Brand Advertising & Public Information for Pepco Holdings, Inc. said, "It was a good experience working with Henninger. They were very professional, the quality of the spots was good and the price was right. They came through for us." All of the post-production for the spots was completed at Henninger Media Services in Arlington, VA.
Headquartered in Arlington, Virginia, Henninger Media Services (“Henninger”) was founded in 1983 by Robert L. Henninger. The company serves broadcast, corporate, association, non-profit and government clients, providing a full range of electronic media services. Henninger provides original script-to-screen production, and specializes in video editing, compositing, color correction, film transfer, quality control, and duplication; as well as surround sound audio, motion graphics, print graphic design, Blu-ray and DVD production. Additional information can be obtained by calling Robert Anderson at 703-243-3444, or by email at firstname.lastname@example.org. http://www.Henninger.com
Stanton Communications, Inc. is a national public relations firm specializing in corporate counseling, marketing communications and public affairs. With offices in Washington, D.C., New York and Baltimore, and a network of affiliates in North America, Europe, and the Pacific Rim, the firm serves some of the world’s most successful companies in a wide range of industries, as well as entrepreneurial start-ups, non-profit organizations, trade associations, and government agencies. For more information, visit http://www.stantoncomm.com.
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