Rbg Advertising Appointed Agency Of Record For Duraflame®

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RBG Advertising has been named the agency of record for Duraflame®, America’s #1 fire log manufacturer.

RBG Advertising has been named the agency of record for Duraflame®, America’s #1 fire log manufacturer.

The San Francisco Bay Area agency, which competed with several other agencies for the account, now oversees Duraflame’s advertising and marketing strategy, brand development, consumer research management and creative development, as well as executes all traditional and digital programs.

"Our entire team is excited and energized by the work that RBG is doing for Duraflame," said Chris Caron, Vice President of Brand Development for Duraflame. “Together, we’re bringing Duraflame even further into the hearts, minds and homes of our customers. RBG has produced very strong creative, helped us to articulate a strong brand positioning that we have trademarked, and provided some state of the art methods for measuring Advertising and Promotion performance that are allowing us to better establish a true ROI for our marketing investments.”

The selection of RBG in 2010 was based on superior strategy, creative excellence, media buying efficiency, robust advertising and marketing programs, and the Results Builder™ platform with complete program metrics tracking and accountability.

RBG offers a diversified mix of advertising services – blending services found at traditional agencies with proven digital, social, alternative and other services to produce significant impact and unmatched results.

Duraflame, Inc. is America's fire log brand leader. Headquartered in Stockton, Calif., Duraflame is a privately held, family-owned company that has been in the fire log business for more than 40 years. The company produces and distributes fire logs, fire starters, fireplace accessories, barbecue and outdoor products. More information about Duraflame and its complete product line can be found at http://www.duraflame.com.

RBG Advertising is a full-service advertising firm that delivers excellence in every industry quality measurement. RBG’s unique Results Builder™ platform produces superior creative and strategically integrated advertising communications, while accurately measuring and reporting the effectiveness of all programs against sales results and other objectives "in real time". RBG has generated outstanding business performance for the agency’s growing list of prestigious clients. For more information, see http://www.rbgadvertising.com.


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Carla Haas

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