The Pocket PoufTM by PuffaliciousTM -- Revolutionary New Body Wash System Launching Summer 2011

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Cosmetic and fragrance pioneer, Sher Gregory, is introducing a new body wash system that does away with messy liquids and comes in a variety of shapes and sizes

PuffaliciousTM, the next generation of bathing products, is being introduced early summer 2011. The Pocket PoufTM, a patented body wash system, includes a two-tone pouf (mesh sponge) with a unique pocket that holds a unidose-bathing bead.

The product is based on extensive research showing that consumers like the idea of bathing with a variety of fragrances and colors that reflect their daily mood. Now the consumer can insert a different fragranced lathering bead each time they wash. Sher Gregory, creator of the product advises, “Puffalicious offers a wardrobe of fragranced bathing beads in one package. There’s no need to purchase multiple body wash products that clutter the shower or cost a fortune.”

The bathing bead instantly foams inside the pocket for the ultimate bathing experience; evenly distributing lather all over the body, until completely dissolved.

The tagline, "Start your day the indulgent way," reinforces the brand positioning -- a pouf of superior quality, construction and softness that promotes generous lather; combined with beautifully scented and moisturizing shower beads. Consumers can select their favorite color body wash pouf that complements their bathroom decor.

“It is also a traveler’s dream since no liquid product is required. A single small travel container holds both pouf and eight assorted beads, and can be reused on the return trip to store the wet pouf,” notes Gregory.

The product is also eco friendly, as the soap totally dissolves in the pouf within one wash and leaves no waste behind. The Pocket Pouf is washable, and reusable after the soap supply is gone. Original containers can be re-used for travel. The Puffalicious Deluxe line offers product in reusable upscale decorative glass containers, with refill soaps.

Various Pocket Pouf styles have been designed to suit all markets and age groups, which will be incorporated into customized and private label programs. There are multiple SKU’s to appeal to women, tweens, teens, children and even men. Packaging is also being custom tailored to all markets, from prestige to mass.

Character Pocket Poufs, appealing to children, also offer unlimited licensing potential for custom characters featured in terry designs on the poufs, character bead shapes, and custom fragrances.

The product will initially launch with private label offerings, and shortly thereafter there will be a line developed for high-end and department store use, as well as for mass market. The high end line, Puffalicious Deluxe, will incorporate poufs with fashion accents, charms, or printed ribbon hanging cords – making the pouf a shower fashion accessory. It will also be packaged in glass reusable containers to decorate the bathroom counter.

The Puffalicious line will be offered in clear tubes, in both 30-day and eight-day travel supply sizes. Additional SKUs will be packaged in cosmetic and travel bags.

Puffalicious is seeking potential licensors interested in developing the product in their custom fragrance or shape / color. Contact Sher Gregory at: 914-693-2499.

Sher Gregory, founder of Sheri Gregory Inc., has worked in the Cosmetic and Fragrance Industry for over 25 years. She consulted with Unilever in the 90's to create the body wash poufs that launched the Caress and Dove body wash lines. Sheri Gregory also created, and co-patented, a pouf for Lever 2000, which was designed to appeal to all members of the family. Sheri Gregory, Inc. specializes in packaging and Gift-with-Purchase for the Cosmetic / Fragrance / HBA industries in all classes of trade, and brings this expertise to the table, in creating this new product in various forms to appeal to a multitude of consumers.

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JUDY KALVIN

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