SupersonicAds Launches BrandConnect™ to Serve In-Game Brand Engagement Campaigns

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International Virtual Currency Monetization Leader Launches First CPE Monetization Platform for Mobile and Online Social Games

SupersonicAds, a leading provider of virtual currency monetization solutions, announces BrandConnect™, a virtual currency monetization solution for content publishers, using Cost-Per-Engagement (CPE) brand engagement and awareness campaigns, to maximize revenue for online games and social networks through.

BrandConnect is easily integrated with a simple JavaScript code and is user-initiated through an icon, button, display ad or in-game message. Users interact with brand engagement campaigns, such as videos and branded widgets, in-game, and earn virtual currency. SupersonicAds has been chosen to launch branding campaigns for advertisers like Vodafone, Disney, Hasbro, Sony Pictures, Kellogg’s, Citroen, Mars Foods and Channel 4 among other global brands.

“We see CPE video on Social Games as an important part of today’s media mix and working with SupersonicAds enabled us to achieve mass reach across Europe....” says Tim Connew, Vodafone Account Director at OMD International.

“Social and online games are in a unique position to deliver creative and targeted brand engagement opportunities,“ says Greg Mills, VP of Business Development at Digital Chocolate. “At Digital Chocolate, integrated branding campaigns play a significant role in the monetization strategy for our game titles. Integrating brand engagement campaigns with SupersonicAds has been working really well for us, doubling our offer wall revenues in European markets while maintaining a positive user experience.”

BrandConnect maintains the original user experience through on-the-spot engagements, without needing to leave the destination site. BrandConnect campaigns utilize awareness-based creative concepts allowing consumers to engage with quality branded content and earn rewards through video and flash widgets.

“The best online publishers differentiate themselves by outstanding overall entertainment experiences, whether it is through mobile apps, social networks or online games,” says Gil Shoham, CEO of SupersonicAds. “BrandConnect allows publishers to maintain great user experience while increasing revenue opportunities beyond the offer wall. In addition, brands can now connect with their target audience during a highly rewarding experience across multiple platforms including web, iPhone, iPad and Android devices.”

About SupersonicAds
SupersonicAds is the dominant international leader in International virtual currency monetization for online games, virtual worlds and social networks. The company's customizable, plug and play payment platform gives consumers the opportunity to earn virtual currency for free by completing targeted offers, watching video branded ads, and engaging with leading brands. The platform provides complete transparency into every user, transaction and offer and visibility into the offer inventory. SupersonicAds has the widest offer coverage in over 200 countries in Europe, Asia and Latin America.


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Assaf Vaknin
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