Ugly forms put off visitors, retard registrations and stall sales
(PRWeb UK) March 2, 2011
FreshForms is a new web-based application for online forms designed to help businesses to improve their rate of conversion whenever they use forms as part of online marketing or e-marketing activities. It provides business marketers with an easy to use complementary form builder tool that works alongside the tools they use for marketing online, such as email marketing software. It solves a perennial form design headache for web designers and web developers which recurs each time they have to create, fix or improve a web form, email form or newsletter marketing form.
Forms are an integral and fundamental part of doing business online or using email marketing but many standard online marketing platforms and web CMS (Content Management Systems) generate ugly and ineffective forms, and free form generator tools often disappoint too. Creating and troubleshooting web forms is an irritating, repetitive task for web designers and developers, whether they are creating webforms, writing HTML forms, or fixing forms for business customers.
The problem is that any ugly, clumsy and hard-to-use contact form, email form or website form puts visitors and respondents off from taking action - even if they themselves don’t realise it – and, of those who do fill them in, many abandon the process or the shopping cart half way through.
FreshForms provides a simple, fast, easy and cost-effective solution. It allows business users and marketers to take direct action to improve and correct the forms which are generated by mainstream online marketing platforms, and make them both effective and attractive, without the extra need or cost of engaging help from a web developer. It also allows web designers with HTML form code generated by the forms modules of any mainstream CMS environment, or any form code generator tool, to extract that code and run it through a rapid conversion into effective and standards compliant HTML which generates a good-looking and effective resulting form.
Most businesses require forms on their websites. Web forms are used to sell products, collect data, gather registrations or opt-ins and to engage affiliates. Many businesses also utilise online marketing solutions and popular email marketing software to issue lead generation campaigns, newsletters and email marketing communications of all kinds, which often require response or signup forms either integrally or on landing pages created for campaigns. Web platforms and email marketing solutions like InfusionSoft, ConstantContact, iContact, MailChimp, AWeber, 1ShoppingCart are often powerful and very useful but can generate ugly, inflexible forms which retard the effectiveness of the resulting campaigns. These are often based on messy, overlong HTML form code which is non- compliant with HTML code standards laid down by the W3 consortium. Fixing this code is impossible for most business marketers who will usually need to refer it to a web specialist for help – for whom fixing these problems is a very low margin job. FreshForms provides a solution from which both groups can benefit.
FreshForms operates as a simple three step process to set up, style and complete a form. After starting the web application the user can:
- Set up the form by giving it a name, pasting in the original messy code which they have ‘cut’ onto the clipboard – and clicking to continue.
- Style the form using an intuitive Form Editor which features a simple drop down selection of templates, styles for fields, buttons and font selection, plus and easy flagging of required fields and insertion of simple ‘help’ copy. A live Preview function allows the user to view the form until happy with it before clicking to generate the code.
- Complete the form by copying the resulting single, neat line of HTML code onto the clipboard, then paste it back into the location from which the messy original code was cut inside the HTML editing screen of an online marketing platform or CMS.
The outcome is a form which looks great, works perfectly and which will attract and encourage visitors and sales or affiliate prospects to fill it in. Forms can be saved for future access, editing or re-use on a different website, newsletter or campaign.
FreshForms gives businesses emarketing and web marketing forms that work – and turns a time-consuming and fiddly task for web developers into a turnkey process. Freshforms is simple, fast and easy to use and extremely cheap to access. A 7 day free trial is available and basic subscriptions start at £10/year ($17) with Power Plan upgrades available for those with a regular need. Businesses can sign up quickly and easily at http://www.freshforms.com and can then set up the system in seconds.
FreshForms is a product of The Simple Idea Limited, part of the Psi Pi Group Limited. The Simple Idea creates web applications and platforms which set out to solve simple, obvious and everyday problems for the business, online marketing and web development communities. It is a brainchild of Simon Hedley, a prolific web marketing entrepreneur and expert behind concepts including Web Dominationt, Domain Dashboard and iPrioritize.