Film Star Daryl Hannah Keynote Eco-Speaker at Pepperdine University Sustainability Business Symposium

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2011 Magill Business Symposium explores MBA Program's SEER Model: Giving Back by Driving Growth. Hollywood actress, environmental and social activist Daryl Hannah, will introduce the 2011 Magill Business Symposium, an annual open forum at Pepperdine University in Malibu to discuss how businesses can create a more sustainable world. Presentations throughout the half-day event on Friday, March 11, focus on innovating business strategies that incorporate social, ethical and environmental values profitably.

Hollywood actress, environmental and social activist Daryl Hannah, star of acclaimed movies Blade Runner, Splash, Kill Bill Vol. I & II, and many others, will introduce the 2011 Magill Business Symposium, an annual open forum at Pepperdine University in Malibu to discuss how businesses can create a more sustainable world. Presentations throughout the half-day event on Friday, March 11, focus on innovating business strategies that incorporate social, ethical and environmental values profitably. Organized by students of the Graziadio School of Business and Management, admission is complimentary for students, alumni, faculty and the public. Limited seating requires RSVP: magill2011.eventbrite.com/.

Dedicated to environmental sustainability, biodiversity and standing up to social injustice, Ms. Daryl Hannah will address her values and the path that led her to devote much of her time to working on global sustainability. This commitment includes the "green" vlog dhlovelife.com, which focuses on healthy living, renewable energy, and sustainable farming. She will also discuss her travels, speaking out on behalf of the underprivileged and the planet.

Also speaking will be Stewart+Brown Clothing founders Karen Stewart and Howard Brown, Revolve Electronics co-founder Todd Metlen, Adidas Outdoor USA managing director and entrepreneur Greg Thomsen, and KeVita Drink Company founder Bill Moses.
'SEER' Business Practice in Action

The Magill Business Symposium serves as a focal point for Pepperdine University's premier Certificate in Socially, Environmentally and Ethically Responsible (SEER) Business Practice Program. For full-time M.B.A. students at the top ranked Graziadio School of Business and Management, SEER advocates a business model in which quality products/services, financial strength, corporate social responsibility, and environmental stewardship combine inseparably to drive growth and give back. SEER program director Dr. Michael Crooke, entrepreneur and former Patagonia CEO, will moderate the day's discussions with companies that epitomize the SEER approach.

Ethical fashion brand-makers Karen Stewart and Howard Brown, founders of Los Angeles-based Stewart+Brown Clothing, will share their pioneering journey creating a new paradigm of sustainability in fashion over the last 8 years. They believe in optimizing their designs and lives to attain the highest standards of quality and functional style while extracting the bare minimum from Earth's precious capital. Stewart+Brown practices and promotes a symbiotic and harmonious relationship between business, community, and nature and donates a percentage of all sales to non-profit, non-governmental environmental and social welfare organizations.

Todd Metlen, one of the co-founders of Revolve Electronics, will present on bringing to market the world's first Earth Friendly Electronics™ by using natural, recycled and sustainable materials. Understanding the inner dynamics of global manufacturing as a designer and manager, he will discuss how Revolve Electronics' core values have differentiated the company and allowed them to scale quickly into mainstream distribution.

Greg Thomsen, Managing Director, Adidas Outdoor USA and Founder, Pacifica LTM, LLC, will share how he parlayed his love for mountain climbing, building companies, and incorporating social and environmental activities into the DNA of his organizations to create his award-winning Mountainsmith products. His previous work experience includes co-founding Wilderness Experience, Inc. where he was the first CEO of a public company in the "outdoor" sports business. Thomsen also founded American Sports Group, Inc. where he developed highly successful products for JanSport, the North Face, Oakley, Hurley, Disney, Universal Studios, Samsonite, and many others.

Bill Moses, founder of KeVita Drink Company and Casa Barranca Winery, will present on his experience going from a highly successful Wall Street banker to an Ojai eco-entrepreneur. He will discuss founding the only certified organic winery on the Central California Coast with a certified organic vineyard and founding KeVita™, the first certified organic non-dairy probiotic drink of its kind. The SEER approach to business is very important to the success of both of his businesses.

All sessions will be held at Pepperdine University's Drescher Graduate Campus auditorium, 24255 Pacific Coast Highway, Malibu, CA 90263.
AGENDA

8:00 - 8:30: Check-in
8:30 - 9:00: Introduction and Keynote: Daryl Hannah
9:00 - 9:50: Stewart+Brown: Karen Stewart & Howard Brown
9:55 - 10:45: Revolve Electronics: Todd Metlen
10:45-11:00: Break (coffee and refreshments)
11:00-11:50: Adidas Outdoors USA: Greg Thomsen
11:55-12:45: KeVita /Casa Barranca Winery: Bill Moses
12:45-1:00: Closing Remarks
1:00 - 2:00: Lunch - Executive Dining Room
Spotlight on Social Enterprise Week

The Magill Business Symposium is part of an extended regiment of daily activities celebrating responsible business practices, Social Enterprise Week (SEW). Kicking off on February 28, Graziadio School business student clubs bring Sony Pictures, TOMS Shoes, and Net Impact to the Drescher Graduate Campus in Malibu for a succession of lectures.

Throughout SEW, students host the Nike ReUse A Shoe Drive. Participants are encouraged to donate old athletic footwear to be recycled and turned into tracks, tennis courts, basketball courts and children's playgrounds.

SEW concludes with the 7th Annual Run The Waves 5K Run/Walk on Saturday, March 12 at Zuma Beach. This annual charitable event raises money for Special Olympics, UCLA Mattel Children's Hospital, and the Children's Lifesaving Foundation.

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