Online Ticket Broker Utilizes Advanced Ecommerce Technology in Website Relaunch

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Focus on award-winning design, an enhanced user experience, and the latest ecommerce software technologies helps company increase website conversions and online ticket sales

We definitely feel Znode’s ecommerce software, Multifront, offers Gold Coast Tickets all of the best-in-class features necessary to meet their strategic ecommerce goals." says Stephen Schmidt, Director of Ecommerce Projects at AlphaZeta.

Gold Coast Tickets has recently relaunched their ecommerce website which was redesigned and enhanced to significantly improve the user’s ability to quickly find tickets and event information. As one of the country's leading ticket brokers, Gold Coast Tickets has specialized in selling sports, theatre, concerts and other special events tickets for over 17 years. During that time, Gold Coast Tickets has earned a reputation for providing the best customer service in the industry and really means it when they say “You Got a Guy”. The new award-winning ecommerce website, built on Znode’s Multifront® Ecommerce software, was designed by AlphaZeta, an interactive agency in Chicago, Illinois.

As part of a complete rebranding effort, the company tasked AlphaZeta with developing a strategy and design for the new site which would allow them to be more active in reaching out into the market and responding to the needs of a rapidly growing customer base. In response to these challenges, AlphaZeta’s development team evaluated many ecommerce software packages and selected Znode’s Multifront for its comprehensive feature set and flexible architecture. The goal was to offer customers the ability to quickly find the content they are interested in, offering them everything they need in as few clicks as possible.

“Znode’s ecommerce software, Multifront, allowed us the flexibility and the robust capabilities to bring our customer’s project to life.” says Stephen Schmidt, Director of Ecommerce Projects at AlphaZeta. "We definitely feel the platform offers Gold Coast Tickets all of the best-in-class features necessary to meet their strategic ecommerce goals."

While the old website primarily tracked sales data, the new ecommerce platform and strategy allowed Gold Coast Tickets to actively monitor site traffic, referral traffic and ecommerce analytics in real-time. They are also able to review site conversion metrics through weekly reports mailed automatically and then respond quickly to customer data trends.

The site’s ecommerce strategy, development, and design work by AlphaZeta has not gone unnoticed in the industry. It won the 2010 Star Award from CIMA (Chicago Interactive Marketing Association) for Best Overall Website and Best B2C Website. The mix of Znode’s industry leading ecommerce software, Multifront, and AlphaZeta’s immense implementation and strategic ecommerce experience has ensured that Gold Coast can continue to serve the needs of a growing base of online ticket buyers.

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About Znode
Znode® is a fast growing, innovative ecommerce software company focused on increasing sales and profit margins for companies who sell online. Our industry leading software Multifront® makes it easy for retailers to launch multiple online stores using a single integrated system. Our revolutionary Marketplace™ software enables distributors, affiliates, vendors and business partners to quickly setup turnkey stores across web, mobile and other devices.


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Travis Williams
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